Tag Archives: Fitbit

Have a techie New Year

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Oh no, it’s happened again. The peak sales period is upon us and while consumers are getting over Black Friday and preparing for Christmas, retailers will be trying to predict the big sellers for 2016.

The next phase of growth is going to come from the Internet of Things (IoT), which is only going to be more relevant and significant in our lives as we all become even more connected.

The retail landscape is evolving and the need to be current in your ranging is as important as the service and experience you provide.

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Kitchen tech is continuing to battle for space on our worksurfaces and in the lead we still have blenders. This trend is sure to continue into the New Year, with the Nutribullet, Magimix and Nutri Ninja taking breakfast by storm for millions of smoothie lovers. Health blenders are a fantastic gift for any health-conscious individual looking to lose a pinch after all that Christmas feasting. John Lewis on Oxford Street sold an average 100 health juicers a day during ‘peak’ in 2014.

Streaming

Music streaming and multi-room speaker devices are expected to be a huge hit, with innovative products like Google’s Chromecast Audio streaming music from your smartphone, tablet, Chromebook or PC to any speaker in your home.

Likewise, multi-room speaker systems from Sonos will continue to be popular, but don’t forget alternative solutions from Bose and LG.

A perfect gift for audiophiles, music streaming is becoming mainstream with physical music now a collector’s pastime. Take the opportunity to attach sales of streaming devices to non-connected speakers, or upsell to a future-ready connected speaker system. Sales of connected audio devices such as soundbars, wireless speakers, headphones, etc, are expected to increase to 267 million units in 2018, up from 58m in 2014.

Multimedia

Streaming devices turn any screen into a multimedia centre and the leader of the pack is by far Google Chromecast and Chromecast Audio, both the easiest sale you’ll ever make – only £30 to turn any TV with an HDMI port into a smart TV. The original Chromecast sold over 20m units, so expect the updated model to sell even more. Other streaming devices, such as Now TV, allow users to purchase one-time subscriptions to premium channels, meaning they can watch the Boxing Day football on Sky without having to pay for an expensive box and subscription.

However, if users prefer not to pay for content, it’s no longer necessary to have an expensive subscription service as they can now have Freeview Play built into Panasonic TVs or upgrade any TV with a Humax set-top box.

Home tech

Smart home solutions are an inexpensive and practical gift for many and connected security cameras are fast becoming an IoT mainstay. Coming in from around £50, a smart security device, such as a connected doorbell or camera to monitor your house and pets remotely, would make a good addition to any home. Brands to look at include Motorola and Belkin.

With a cold winter in prospect, a smart thermostat can give homeowners complete control over their heating, wherever they are using their smartphone. Hive’s newest smart thermostat is a stylish statement for the home, with its unique design adding to its great practical features and fantastic app.

Appliances

Sales of smart devices are expected to explode over the next five years, so it’s no surprise to see brands across the home appliances spectrum, including Hoover, LG, Samsung and Whirlpool, investing in connected appliances.

Smart appliances from the likes of LG can also be integrated with existing smart thermostats, monitoring activity and setting appliances to switch on or change setting automatically when it deems best for a family’s lifestyle.

Retailers can get ahead of the curve, offering shoppers a connected product that will integrate with their existing smart devices and, more importantly, IoT products they are perhaps likely to purchase in years to come.

Wearables

Fitness wearables and smartwatches show no sign of abating, with sales of fitness gadgets having increased by 900 per cent over the past year, according to Dixons Carphone.

The New Year is a time when people’s thoughts turn to getting fit, and fitness wearables such as the Fitbit Charge HR are packed full of features.

A great way to sell the benefits of fitness wearables is to give them to staff to wear on the shopfloor. Linking the devices to their own smartphone will also help them to demonstrate the features.

Across every category, there is innovation to suit all pockets. Show your consumers how these innovative products work together, not as separate products. Do them justice and show your customers what the IoT is all about and how great it can be.

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The top 5 wearable technology gadgets in 2014

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Wearable tech is already one of this year’s hottest trends. Are you dressed to thrill?

If the headlines dominated by the latest and greatest smart watches and activity trackers following last month’s Consumer Electronics Show in Vegas are anything to go by, 2014 is set to be the year of wearable tech. Wearable technology is changing the way we communicate, exercise, socialise; and in many ways is enhancing the way our society operates. From fitness-tracking bracelets to smart ski goggles, Daniel Todaro, MD at field marketing agency Gekko, writes for us about the five wearable tech gadgets of this year that you would be happy to wear and use…

1.Fitbit Force

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Fitbit Force, the latest standout offering from Fitbit, is a hyper designed and developed wearable fitness tracker. The subtle wristband displays daily stats, steps taken, calories burned, distance travelled as well as allowing the users to easily log food intake, sleep patterns, and even health information like glucose levels and blood pressure. The device can also easily be synced with a smartphone app or through a wireless dongle for PCs.

Expected to go on sale in the UK in the spring, we can expect the Fitbit Force to fly off the shelves.

2.Pebble Watch & Steel
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Launched towards the end of last year in the UK, the Pebble has gained a large following in a relatively short space of time.

This waterproof smartwatch is designed to display messages from an iOS or Android smartphone and can send users notifications when they receive an email. Simple and stylish, the Pebble can be purchased in red, orange, black or grey, and comes with a removable 22mm watch strap. Alternatively the Steel is a great-looking wristwatch with top-end construction.

With an impressively long battery life and easy-to-use buttons, I suspect both Pebble variants will be huge in 2014.

3.iWallet
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Perhaps one for the most security conscious out there, iWallet is a revolutionary biometric locking wallet that protects personal information, cash and cards using the latest cutting edge technology.

What’s the standout feature? If the user’s iWallet and smartphone are more than 10 -15 feet apart, the phone will sound. Pickpockets beware.

4.Epson Moverio BT-100 smart glasses
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Another potential game-changer on the market, with transparent lenses and Wi-Fi connectivity, these smart glasses allow you to update your social network accounts, catch up on the latest news and watch videos online while still being able to see your surroundings. With the Android™ 2.2 platform and a 4GB SD memory card, you can choose from a whole host of viewing options, such as MPEG 4 and H.264 videos, to watch content wherever you want.

The smart glasses offer a big-screen experience equivalent to a 320-inch display viewed from 20 metres away. The ‘control-at-your-fingertips’ touch-sensitive track pad means you can effortlessly navigate between menus and find exactly what you’re looking for.

This is the perfect hands-free alternative to small smartphone and tablet PC screens.

5. Oakley Airwave Ski Goggles
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These ski goggles allow gadget-obsessed skiers and competitive adrenaline junkies to stay connected on the slopes. Sitting at the bottom of the left goggle lens, the technology senses and shows a range of speed and distance metric notifications, including buddy tracking, navigation, music and iOS/Android smartphone synching so you can view incoming calls and text messages with low energy Bluetooth connectivity.

Packaged with everything you expect from Oakley, the goggles include anti-fog technology, dual-vented lens designed to keep vision clear, 100 percent UV filters and Iridium lens coatings to to balance light transmission.

Daniel Todaro, MD at field marketing agency Gekko

Read the full article at http://www.londonlovesbusiness.com/business-news/tech/the-top-10-wearable-technology-gadgets-in-2014/7519.article

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Top 7 tech gadgets to gift this Christmas

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From health gadgets to espresso machines, we present the festive hot list 2013

Brits now spend £9bn on new tech devices each year, carrying around £22bn worth of gear around with them. Preparations for the Christmas rush are under way and all but the most-forward thinking of consumers is beginning to think about what to buy. You’ll already be getting bombarded with glamorous retailer ads with annoying tunes. For those who will struggle to buy that gift for the busy business-driven loved one in your life, here are my top seven recommendations which will spread joy beyond any advert or celebrity endorsement.

1. Fitbit Flex
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This is the ideal gift for any healthy-minded individual. This bit of kit learns your daily activity, calories burned, your sleeping patterns and weight. It is lightweight and very comfortable and all you have to do is upload wirelessly and see progress on your mobile or online.

2. iPhone 5S
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Of course there has got to be an Apple product in this list! The beautifully designed iPhone 5S looks like the iPhone 5, but goes so much further under the hood. It has a new finger print identity sensor, 64-bit A7 chip, faster and better iSight camera and ultrafast LTE wireless.

3. Panasonic NC-ZA1 Bean-to-Cup Espresso Machine
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This compact and stylishly designed machine fits into any kitchen and will impress discerning coffee connoisseurs with its state of the art technology. A decent coffee to start the day is a must and the new Panasonic NC-ZA1 Bean-to-Cup delivers a personalised cup, just to your taste as it’s delivered through the easy touch screen function.

4. Eastpak Gybbs bag
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Perfect for storing all your gadgets in one stylish but hardy bag. It is roomy and is available in lots of on trend colours to suit smart or casual dress.

5. Toshiba Portégé Z930 Ultrabook

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Ultra light at 1.1kg and thin at 8.3 mm, it delivers with an Intel Core i5 processor, 128GB SSD, HD Graphics, non-reflective display. The steel grey metallic, magnesium chassis and matt black keyboard makes it a stylish gift. The perfect business tool and leisure too, portable and fast.

6.Samsung UE55F9000 LED 4K Ultra HD TV
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This is arguably the world’s most advanced Smart TV system and probably one of the year’s most exciting and eagerly awaited TVs. A 4k ultra HD 3D Smart TV with built in Freeview HD gives you viewing choices shaped around your viewing needs. It is clever enough to recognise your face and voice, it has gesture control and upscales your content to four times the resolution of Full HD. It is the first UHD TV that upscales HD 3D content to a UHD resolution.

7. Epson Expression Premium XP610
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The Expression XP-610 Small-In-One Wi-Fi is a premium printer, perfect for home users who are interested in printing photos and need a Wi-Fi printer that can print glossy photos and crisp, clear text documents. It has touchscreen control that will do your document printing as well as any scanning and copying you need too. What’s more is that there are two loading trays so that you don’t have to keep switching between photo and plain papers. It works from your iPhone too with Epson iPrint sending prints directly from your phone.

Gifts for all pockets that any tech aficionado will know all about and perhaps wish for.

Dan Todaro is the MD of field marketing agency Gekko

Read the full article at http://www.londonlovesbusiness.com/top-7-tech-gadgets-to-gift-this-christmas/6858.article

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