Monthly Archives: July 2021

FIVE TIPS FOR BOOSTING YOUR MENTAL AND PHYSICAL HEALTH DURING HYBRID WORKING

As we move toward a full re-opening of the economy there remains some uncertainty about how often we will return to offices. A leaked Whitehall document recommended the Government should not actively tell people to go back to the workplace after 19 July. While different messages have come from Ministers, it seems likely that an element of home working is to continue. Most companies seem set to operate at least a part hybrid model, between home working and coming into the office. A recent survey from Gemsatwork found that more than three-quarters (77%) of workplaces that fully closed during the most recent UK lockdown have reopened, with 47% of staff back to the office on a day-to-day basis.

Responsible employers will want to tread cautiously in how they approach the return to offices during what remains a difficult time for many people. It is important to be mindful about employees’ mental health, with many peoples’ emotional states fragile to say the least. Employees will need to adapt to make sure they take the right steps to ensure they can manage the very different challenges of hybrid working compared to solely working from home.

At Gekko we have worked with both physical and mental health experts to ensure our staff have been supported as best we can. So with the support of our practitioners, Bianca Sainty & Bep Dhaliwal, I’d like to share our best tips for looking after yourself as we mix between the real office and the home office.

1)   Embrace the outdoors every day to lift your mood

There is a great volume of research showing that spending time outdoors gives an immediate and lasting boost to mental wellbeing. A KCL Urban Mind Study in 2018 found that “Seeing trees, hearing birdsong and seeing the sky has significant immediate associations with mental wellbeing”. Meanwhile another study by the University of Michigan in 2019 revealed that taking at least twenty minutes out of your day to stroll or sit in a place that makes you feel in contact with nature will significantly lower your stress hormone levels.

To achieve this, actually diarising your walk can have a positive impact. This applies equally to being in the office and working from home. According to fitness coach Bianca Sainty a fitness and wellbeing coach and founder of Pod Fitness: ‘When you are WFH, start your day with a ‘fake’ commute. Plan a 30 minute route that starts and finishes at home and walk this every day. As you walk, you create the mental space you need to shift focus from home life to work. This will help to maintain a vital boundary between your home and work lives.’

2)   Keep a consistent sleep routine to maintain productivity

As we ease back into a hybrid situation, the changes in rhythm to our day can actually play havoc with our sleep. Setting alarms at different times is likely to confuse our bodies and impact the regularity we need to remain on top of our productivity game. According to Bianca: ‘Better to stick to the one, earlier wake-up time, every day, regardless of whether you are commuting. For optimal wellbeing, adults need between seven and nine hours sleep every night. Work out your ‘lights out’ time by using this formula: Lights Out time = Wake Up time MINUS 7 to 9 hours (insert the amount you need).’ She adds: ‘By adopting this consistent routine, you will ensure you don’t fall into sleep deficit. Plus, on the days when you work from home, you gain extra time for self-care. Win-win!’

3)  Nurture strong relationships to help make you stress-resistant

As we return to the office a real bonus is the chance to interact with colleagues and friends (those that we get on with anyway!) It may seem overwhelming at first but we are fundamentally social beings and this period of isolation has been unnatural for all of us. According to Bep Dhaliwal, Founder of Thrive365, a Resilience coach that has worked closely with the Gekko team: ‘Cultivating strong relationships will make you more resistant to stress and have a strong support network. Connection is a fundamental human need.’

For those continuing to work from home – remember your other colleagues will likely feel the same about the feelings of isolation, so that should help feeling less alone when you are working from home. Zoom or Teams meetings don’t seem to be going anywhere in a hurry – so perhaps we need a new approach to how we handle them. One strategy is to not view the screen as a block to normal social interaction. According to Bep: “We can still make time to connect before/after a video call, where you talk about things unrelated to work.”

4)   Remain curious and flexible to help you ‘lean into’ change

The Buddhist philosophy of accepting that things change has really been put to the test during this extraordinary period. Our lives have been dramatically altered and there is an increasing realisation there won’t just be a swift return to the pre-pandemic era. We all need to accept change and ‘lean into’ it. For a rapidly changing job market and new hybrid work environment a flexible, progressive approach is the best way to remain employable and also help you cope.

According to Bep: ‘Know that things change. The more you are open to this, the quicker you learn, adapt and grow from setbacks. Just because things have been done in a certain way beforehand, it doesn’t mean there isn’t a better way for them to be done now. Present the challenge to the team and invite a creative new alternative…..enjoy being curious.’

5)   Have an optimistic outlook and focus on your goals

During this time, the choppy waters of the pandemic have knocked many of us off the course in life we may have set. This might be career, health related or even your relationships. What is crucial is that we keep sight of our life goals and objectives to give us a focus for this next period. Setting goals is a crucial element in recovering from mental health challenges and this period has arguably given everyone a form of PTSD. Having a positive attitude to getting back on track can certainly help. Bep says: ‘Acknowledge what’s in your control versus what you can’t control and look for the good.  We’re used to looking for the challenges in most situations, use a bit of neuroplasticity to carve a new path.’

Old certainties about life and the future certainly don’t hold water today. A hybrid way of working looks set to dominate in the future. Perhaps it has given us all a chance to think about the best way to work ‘your way’. But also remember to not be too hard on yourself while adapting to changes you can’t control. Make the best of the situation to embed some positive new habits. Having a plan to cope is essential as we adapt to hybrid working and the return to the office which is inevitable for all.

This article was originally published with Business Express

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Using The Power Of Insight To Enhance Your CX Proposition As Shoppers Return To Stores

As the country emerges from the worst of the pandemic, it is apparent that we are entering into a new world of retail across all channels. This landscape remains one that keeps changing, and understanding the customer experience at all stages is crucial to success, utilising data and insights effectively can ensure you stay ahead of the game.

For physical retail particularly, in differentiating itself from the rising e-commerce category, the concept of experience is now more at the forefront than ever before as consumers expect bricks and mortar stores to be an experiential destination as well as a point of purchase. First-hand insights from the best available source, the customer themselves, will help ensure those experiences with your business are both relevant and effective.

CX is key to brand loyalty

Loyalty to a brand is no longer dictated purely by price or product, it is now more to do with the overall experience a shopper receives, whether that be in-store or online. How businesses handle their customers is second only to product quality in terms of priority for consumers. Whereas an average conversion rate can sit as low as 1-3% for first time buyers, for a repeat customer it can reach as high as 60-70%, meaning that making that first experience positive is crucial. As a result of this, according to SuperOffice 46% of global business professionals surveyed said that elevating CX was the number one priority for their business over the next 5 years, as all channels realise its growing importance.

Clearly this is a trend that has already gathered pace, and in order to make sure they are at the forefront, brands are increasingly looking into data and insight to help shape their strategies. Being able to make decisions in real time based on changing events has never been more important, and those that find the right balance will build better consumer acquisition and loyalty through positive shopping experiences. 86% of consumers are actually willing to pay more if they receive quality service, and the more expensive the item, the more they are willing to pay.

Insight informing the customer experience

Although knowing just who your customers are isn’t quite enough any more, you need to try to understand exactly what they are looking for in a store visit, what shapes their purchasing journey, and importantly why they might like you in particular. Surveys work well, while face to face interaction with real life representatives can also provide key information right from the customer themselves. This engagement can be benchmarked to provide brands with valuable knowledge with which to react or strategise for. Such first party data (i.e. directly from the consumer) can be both transactional and/or behavioural, and is the most prized form available providing powerful insights that can be used to improve the customer journey.

One in three people will walk away from a brand after just one bad CX. Good insights can fix, or better yet pre-empt, these issues and cut a potential poor experience before it develops. A quick stock fix, product description change, or promotion update can be the difference between sales made and sales lost. In the positive scenario, it is a win-win for all parties, leaving both consumer and brand satisfied. Financially, the rewards for succeeding here are more than worth it, data from Qualtrics shows us that increasing customer retention rates by 5% increases profits by 25%-95%.

Physical retail is back – time to take advantage

Even with the rise of e-commerce over the course of the past year, physical retail is now back and as important as ever. It remains popular because shoppers can physically touch products they are interested in, items can be taken home immediately, and they can get tailored advice from experts. Their journey in store is defined by having an informative CX and a seamless transaction. Effective field marketing can hit both of these parameters head on, while at the same time gathering the direct insights needed to keep driving the consumer journey forward.

As retail continues to open up once more and the industry breathes again, both brands and marketers need data to enrich the CX, which as we know will then garner loyalty and recommendations. The most productive campaigns will be from those who can gather the most relevant first hand information, and are able to then use those insights to keep their customers happy with their experiences. It is this satisfaction that will in turn help your brand succeed.

Tom Harwood – Data & Insight Manager Gekko Group

To read the full article please visit Business Mondays

The photo that accompanies this article is by Burst from Pexels

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