Monthly Archives: July 2013

Freeview to unveil Great British Tea Party roadshow campaign with Gekko

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Freeview will be inviting shoppers to experience the Great British Tea Party this summer with its new roadshow campaign, which aims to promote the value of the service.
 
Freeview will look to celebrate the British summer in its roadshow, which has been conceived, designed and executed by Gekko, and is set to feature a green astro-turf area complete with deck chairs, picket fencing and a pop-up marquee serving refreshments.
 
Daniel Todaro, managing director of Gekko, said: “With the ‘empty’ summer of 2013 upon us, without Jubilee celebrations or Olympics Games to capture the excitement of the nation, we were keen to create a piece of experiential activity that really brought to life the best of British and what better way to celebrate the heat wave than with a proper British summer fete? We’re always delighted to work alongside Freeview and create something that will really surprise and delight consumers.”
 
There will also be Freeview ambassadors on hand to explain Freeview, as well as giving shoppers the chance to take part in a special prize draw to win a six month subscription to Netflix.
 
James Chambers, retail marketing manager for Freeview, added: “We are really looking forward to getting this show on the road this summer. With over 95 per cent of the most-watched TV programmes available subscription-free, we will be letting people know that they could be making considerable savings in the long-run by choosing an alternative to pay-TV. Value has always been really important to us and we have worked with Gekko to create a roadshow that excites, educates and engages the British public.”
 
The roadshow, which is set to take place throughout August, will be coupled with above the line activity.

Read more at http://www.thedrum.com/news/2013/07/26/freeview-unveil-great-british-tea-party-roadshow-campaign-gekko#LosTOrEgwOGVA24R.99

Freeview calls on Gekko for experiential roadshow

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Digital television provider Freeview has enlisted field marketing agency Gekko to produce its new Great British tea party-themed roadshow.

The team will recreate a summer fete at four UK shopping centres, comprising of a green Astro Turf area with deck chairs, picket fencing and a pop-up marquee serving refreshments.

The roadshow will include four-day stops at Westfield London Shepherds Bush (1-4 August); Birmingham Rotunda Bullring (8-11 August); Liverpool One E5 (15-18 August); and Brighton Jubilee Square (23-26 August).

Shoppers will be able to relax in the sun, enjoy a cup of tea and cake and watch some clips of the programmes on offer from Freeview on a giant screen.

Brand ambassadors will also be on hand to demonstrate Freeview, including its smart functionality.

James Chambers, retail marketing manager at Freeview, said: “We are really looking forward to getting this show on the road this summer. Value has always been really important to us and we have worked with Gekko to create a roadshow that excites, educates and engages the British public.”

Daniel Todaro, managing director of Gekko, added: “With the ‘empty’ summer of 2013 upon us, without Jubilee celebrations or Olympics Games to capture the excitement of the nation, we were keen to create a piece of experiential activity that really brought to life the best of British and what better way to celebrate the heat wave than with a proper British summer fete? We’re always delighted to work alongside Freeview and create something that will really surprise and delight consumers.”