Marketing’s ‘Agency of the Year’ publication, now in it’s 12th year, saw more than 80 agencies battle it out across 13 categories. Judged by an independent panel of experts, they are heavily skewed towards effectiveness. In the field marketing category, Gekko is very pleased to have been classed as one of two ‘Best of the rest’ agencies:
Another strong performer was Gekko, shortlisted last year, which increased its turnover by 26%.
This growth in turnover was attributed to the retention of existing client accounts including Epson, Freeview and Samsung, and new business wins, such as John Lewis and YouView. The agency delivered training for John Lewis’ broadband proposition in its stores and provided product training and merchandising within the retail channel to support the launch of YouView, the digital television platform.
Notable campaigns in 2012 for existing clients included an awareness-raising drive for Freeview, based on its high-definition (HD) proposition. ‘The Summer of Sport’ roadshow gained significant cut-through for the brand.
Gekko commissioned the build, booked the venues, and managed staff and logistics for the roadshow. A survey showed a 25% increase in spontaneous awareness of Freeview HD, with 89.1% of respondents saying they are much more favourable toward the product and 73% agreeing Freeview offered value for money.
The agency also supported IT and communications provider Acer at the Olympic Park, co-managing its Experience Centre, with a dedicated team. This year it has placed significant emphasis on and made investment in the personal and professional development of its staff.
Its ‘Fit for Gekko’ programme is a training initiative aimed at enhancing staff skills and developing talent, with topics including account management and delivering effective presentations.
For more information visit: http://www.marketingmagazine.co.uk/news/1163331/aoty12-Field-Marketing-Agency-Year—Best-Rest/
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