Monthly Archives: December 2012

Field Marketing Agency of the Year – Best of the Rest

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Marketing’s ‘Agency of the Year’ publication, now in it’s 12th year, saw more than 80 agencies battle it out across 13 categories. Judged by an independent panel of experts, they are heavily skewed towards effectiveness.  In the field marketing category, Gekko is very pleased to have been classed as one of two ‘Best of the rest’ agencies:

Another strong performer was Gekko, shortlisted last year, which increased its turnover by 26%.

This growth in turnover was attributed to the retention of existing client accounts including Epson, Freeview and Samsung, and new business wins, such as John Lewis and YouView. The agency delivered training for John Lewis’ broadband proposition in its stores and provided product training and merchandising within the retail channel to support the launch of YouView, the digital television platform.

Notable campaigns in 2012 for existing clients included an awareness-raising drive for Freeview, based on its high-definition (HD) proposition. ‘The Summer of Sport’ roadshow gained significant cut-through for the brand.

Gekko commissioned the build, booked the venues, and managed staff and logistics for the roadshow. A survey showed a 25% increase in spontaneous awareness of Freeview HD, with 89.1% of respondents saying they are much more favourable toward the product and 73% agreeing Freeview offered value for money.

The agency also supported IT and communications provider Acer at the Olympic Park, co-managing its Experience Centre, with a dedicated team. This year it has placed significant emphasis on and made investment in the personal and professional development of its staff.

Its ‘Fit for Gekko’ programme is a training initiative aimed at enhancing staff skills and developing talent, with topics including account management and delivering effective presentations.

For more information visit: http://www.marketingmagazine.co.uk/news/1163331/aoty12-Field-Marketing-Agency-Year—Best-Rest/

Gekko’s DMA triumph

Gekko Field Marketing

Field Marketing agency Gekko have added additional silverware to the trophy cabinet with a Silver prize at the 2012 DMA Awards.

The awards, hosted at London’s Old Billingsgate by Stephen Mangan, celebrated all that was good in the realms of Direct Marketing. The Silver Award came in the Best use of experiential  category and recognised the highly effective Summer of Sport road-show campaign that Gekko designed and delivered on behalf of Freeview. It was remarked that the campaign, which supported Freeview’s ATL marketing throughout the summer of 2012 and the London Olympics, was “a genuinely intriguing experience enabling Freeview to engage consumers for a sustained period and communicate brand messages. The campaign raised both brand awareness and recognition: Freeview rose to 14th in the Brand Index”.

Wayne Hemingway, chair of the DMA Awards judging panel, said: “Once again the winners at this year’s DMA Awards show how strategic thinking and creativity can achieve real social change. It’s not just about selling products to consumers. Good – great – direct marketing makes a real difference to the lives of mothers, holidaymakers, parents, commuters, homebuyers, music lovers… and even scientists!”

For additional details about Gekko’s award winning entry please visit: http://www.dmaawards.org.uk/2012-silver-best-use-of-experiential