Monthly Archives: March 2021

The Great British retail take off: 70% of consumers plan significant return to High Street

There is a huge desire to get back to the High Street, according to a new survey by Gekko on consumer shopping intentions when lockdown ends. 70% of people are planning on visiting stores as much, or more than pre-pandemic when they reopen in April with only 2% of respondents saying they wouldn’t return to the High Street. However nearly half of shoppers want reduced store capacity to continue due to coronavirus still being in circulation.

Pent up demand
The research identifies a huge desire and pent up demand to return to the High Street with key motivators being the ability to physically interact with products and have an enjoyable experience. When asked what makes people want to return to the High Street, 62% said it was the ability to see, hold and try a product, 53% support the High Street, while 52% miss the ability to browse. The same number, 52% reported the sheer enjoyment of shopping as a key factor in returning. In terms of shops they were looking forward to visiting, nearly three quarters (73%) of people were looking forward to returning to a clothes stores, 38% to garden/DIY stores and 23% to technology stores. Men are 3 times more excited about visiting tech stores compared to women. Meanwhile 24% of consumers are planning a shopping splurge when lockdown eases with 18-24 year olds the most likely to splash out (40%).

Covid safety measures
With Covid nerves still very much apparent, 86% of respondents don’t want shopping to return to exactly the way it was pre-pandemic. Nearly half of respondents (49%) want reduced store capacity to continue, which will be at odds with retailers’ desire to attract the masses back in-store. 61% want to keep hand sanitizer points and nearly a third (31%) want more click and collect. However only 11% said they wanted limited contact with goods to stay, reinforcing the fact that people like to ‘try before you buy’. For the 30% of Brits planning to visit stores less, COVID safety concerns were the most cited reason.

Changed shopping habits
While online has benefited greatly from the pandemic, the research also identified that supporting local businesses is high on consumers’ priorities. Over a third (35%) of respondents revealed they have purchased from a local or independent store that they would not have done pre-pandemic. Over half (52%) of men and 49% of women have been more loyal to their local high street stores. Younger people are independent stores’ most supportive group online, with 47% of 18-24 year olds responding saying that they shopped with them. Interestingly 38% would use new online skills to research an item online and then buy it instore supporting people’s wishes to get back to the High Street.

According to Daniel Todaro, Managing Director of Gekko: “With light now appearing at the end of the tunnel, it is even more important to understand how consumer behaviour may have changed, what people are now used too, and what they are excited about when it comes to returning to physical retail. Encouragingly, our research shows despite some less than favourable predictions, the demand for physical retail remains strong. The research shows that absence makes the heart grow fonder with consumers missing the ability to see, hold and try products and the sheer enjoyment that sensory pleasure brings, with online unable to replace this experience. However consumers remain cautious at this stage with a preference for measures to be in place. As the vaccine rollout continues and lockdown eases, retailers will hope these concerns will fade away.”

About the research -The online survey of 541 consumers was carried out by Gekko in February.

To find out more about our survey research please visit our website.

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Out Of Office – Treat Bouquet

We have a creative and vibrant team here at Gekko and we wanted to take a moment to showcase their talents and skills when they are out of the office. We hope that their hobbies and interests could give you some ideas of what to do whilst we all wait for restrictions to lift and for life to get back to normal.

With Mother’s Day on the horizon we wanted to show you how Paige, from our Head Office Team, makes fantastic treat bouquets. Paige has put together a simple ‘how to guide’ so that you can make your own ahead of the big day on March 14th. Visit our Instagram Page for some step by step images.

Don’t worry if you can’t get hold of the items Paige uses, she has also suggested substitutes that you might be able to find around the house.

You will need; 

Bouquet box or Tissue box

Wooden Skewers or something similar

Sticky take or a hot glue gun

Floral foam or polystyrene

Favourite Treats or small gifts

Tissue paper

A bow or a ribbon

  1. Create the base of the bouquet 

You will need a bouquet or presentation box but if you cannot get hold of one of these, you could try using a tissue box or another small empty box.

Place tissue paper into the box and arrange it to suit your arrangement, place a piece of floral foam or a block of polystyrene, from packaging from within a parcel, into the bottom of the box.

Top Tip!

If you are worried about it falling maybe try adding something heavy to the bottom of the box i.e some pebbles or marbles.

2. Build your bouquet structure

Find your favourite treats, ensure there is a variety of sizes to make the best looking bouquet you can. Once you have chosen your favourites, using sticky tape or a glue gun attach the wooden skewers to the back of the wrapper. Larger treats may need 2 skewers to support them.

Top Tip!

You could use sweets treats in the bouquet or if you would prefer you could use smaller gifts such as hand cream or even add in polaroid photos to personalise it.

3. Arrange your bouquet

Think about where you would like to place your treats, but remember to be mindful of the weight and distribute them to ensure it doesn’t topple over. 

Take some time to place the skewers into the box and cut, when needed, to suit your design.

Top Tip!

Place smaller treats to the front of the bouquet and larger to the back to ensure that they can all be seen. 

4. Add your bow

Once you are happy with the arrangement of your treats and everything is steady, you can add the finishing touches. Paige has used a bow that she found online but you could also use ribbon you may have left over from a christmas or birthday gift.

Top Tip!

You can never have too much embellishment so if you want to, add sparkles, stickers or paint the box to match your arrangement.

5. Give it to someone you love

Make someone’s day and give your arrangement to your loved one. You could also if they wouldn’t mind sharing the treats with you… 

Top Tip!

Add some of your favourite treats that your recipient doesn’t like, that way you are guaranteed they will share it with you.

This bouquet doesn’t just have to be for Mother’s Day they can just be a fun way to lift someone’s mood if they are struggling during lockdown or a lovely birthday gift for someone with a sweet tooth. 

If you do create your own bouquet please share pictures with us, we would love to see them!

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