Retail will need to adjust to the commercial realities of Covid-19

PCRMAY2020

Gekko Field Marketing’s MD, Daniel Todaro, discusses whether the Coronavirus will present the opportunity to re-appraise the retail experience and increase communities’ appreciation of the high street

So here we are amidst the most bizarre of situations that no one in their lifetime has experienced. There’s never been a global pandemic or an instance that has distanced human beings to this extent. I’m optimistic and believe that we will come out of this experience as better business people with a new perspective to how we go about running our companies.

The pandemic has seen all but essential retail close with figures published by Google showing an 85% drop in footfall to retail destinations over the first two weeks of the pandemic, marginally improving by 3% to 82% in week three.

It’s true to say that some businesses may regrettably not survive the economic impact of the situation, which is indeed unprecedented, but for some it could have been avoidable if those who hold the power acted more responsibly. Talking Retail published some embarrassing statistics surrounding the government’s Business Interruption Loan Scheme, which saw only 1.4% of applicants successfully receiving loans. Putting this into perspective, of the estimated 300,000+ firms that applied, only 4,200 businesses have received rescue loans from banks. That was three weeks after the Chancellor Rishi Sunak launched the scheme alongside the Employee Retention Scheme, more commonly known by employees as the Furlough Scheme. This in itself provided some false hope for employers and employees. As to this day, it is still not fully understood by all because the Government is yet to publish full qualifying criteria or the portal for companies to apply.

Now, if you’re one of those businesses that has generated virtually no revenue and is still covering your overheads with what cash flow you have remaining, I suspect a loan would be useful to ensure that you could at least pay your staff the 80% the government has promised to cover. What most don’t understand is that you still require the cash flow to cover your payroll, even at 80%, whilst you wait for the funds in the form of the grant from the Government.

Whilst I do not wish to criticise the Government’s approach, as these initiatives are brilliant and what you’d expect from the world sixth largest economy to protect its GDP and lessen the impact on the welfare state, they are however reactionary. The speed of announcements for these knee jerk initiatives has unfortunately meant that the communication to all was poor. Compounded by misunderstandings as lawyers, accountants and advisors speculated on what the government would do forgetting to explain to small business that none of this advice being offered was not actually based on fact.

As a small business you rely on many outlets to advise you accordingly and help guide a business in its decision making. My fear is that all this unqualified advice is making matters worse and creating more issues for when we are ready to get back to business as normal, as there remains many unknowns that impact future planning.

It’s been reported that in March, retail declined 4.3% and non- food purchases online accounted for 40% of all online sales. As a marketing agency that specialises in technology and leisure brands, this statistic is of particular interest to me. So what can marketers, sales people and retail do to ensure technology and CE retail are able to come back with a bang?

Our fundamental societal roles have changed – working, shopping, education etc. – as well as our attitudes to the community roles we all took for granted. Those truly crucial to society – our NHS, bin men, local butchers, bakers, milk deliveries etc. have been elevated to heroes and saviours, doing all they can to serve their local communities.

So, the question we’re all pondering is will it lead to a reappraisal of the role of independent retailers in the community? Will consumers look differently upon what they may have previously considered out of date. We are all shopping local, where stores are open, from the independent hardware store to the corner shop and long term, I know my shopping habits will now incorporate these stores often and not in an ‘emergency’.

And what’s come to the fore more than anything is that local shops are more than just places to buy products.

So with a new captive audience and acceptance of service to society, how can independent retailers revive their fortunes by socialising their new audience and retain them through experiences? We all understand the power of retail experiences, but we now need to plan ahead and look at this with a post- COVID-19 social lens. Because let’s face it, the first thing people will want to do after lock down is go to pubs, bars, restaurants, cinemas, shops and thoroughly enjoy themselves with those they’ve missed, and experience the feeling they’ve been deprived of for some time. This includes the experience of physical retail and reliving the enthusiasm of consumerism as a pastime, rather than having another brown box left outside your door.

Therefore, whilst still in lockdown, plan how you’re going to come out fighting. Use the time to think about what you could do certain things differently to enhance the experience – smaller range, bigger ranging, specialisation, marketing, PR, advertising, training, services.

Engage with your brand partners and encourage them to support you with offers, training and local marketing budgets. And then add to this how to socialise it – free coffee, fitting service, desk space to speak to someone face-to-face, new displays, improved window dressing, giving back to the community, offering key worker discounts?

Shopping habits of the great British nation are undoubtedly going to change after a period of social distancing. Retail will need to adjust to the commercial realities of the COVID-19 crisis and the long term effects it will inevitably create. But when this is all over, if marketed right, it could create opportunities to entice shoppers back through the doors with reopening parties and offers to kick start buying again and encouraging the nation to treat itself.

The treat aspect is essential to bring back the joy of shopping and in doing so creating an opportunity for brands and retailers to make shopping fun and personal again.

Read PCR Magazine here

Tagged , , , , , ,

Smaller players need the support of big retailers like never before

I’ve never been prouder to own an independent agency, but we need the support of ‘big retail business’ like never before, says Gekko Managing Director, Daniel Todaro

I’ve been running an independent marketing agency, working in retail for over twenty years and I’ve never felt so fortunate to be in charge of my own destiny and the people that work for me.  Rather than shareholders telling me what I have to do, I know in these unprecedented times, I can do what’s right.  I’m attune to my social and corporate responsibilities and I’ve already seen numerous other independent agency owners across all disciplines from PR to creative doing the same. I hope by talking about some of our initiatives we can all share ideas to protect the people of this country.  But when we’re doing all we can without big behemoths behind us like the networked agencies surely, we should command and see the same behaviour from the retail brands we work with?

 

As a sector, industry and business which is all about its people, the commercial focus for us is ’not for profit’ and any revenue we are able to generate is for the sole purpose of keeping staff employed, paid and proud to call us their employer. From large and small independent agencies across the UK I’m hearing similar and heart felt messages to employees ‘we’re in this together’.

 

Gekko is operating with a with a ‘People First’ approach but what about the global retail businesses we work with?  At what point do we as an industry call out brands for their behaviour?  Or are they allowed to get away with it because us independent agencies are scared that we’ll never get work with them again?

 

Like hundreds of agencies big and small across the country we’ve seen clients pulling campaigns and budgets overnight.  While I recognise that in the short term retail outlets are closed and e-commerce has slowed down surely global corporations can take a more generous approach and support their suppliers as best they can? Primarily honouring the pay of their account teams dedicated to their brand by scaling down spend rather than switching it off, paying a proportion of the fees for their next project and banking the time or sharing agency team cost to aid cash flow.

 

I’m not saying that retail businesses should do this above looking after their own staff and businesses, but this is only a temporary situation and we have to survive together because we’re going to need each other when we come out the other side.  Businesses live or die by the power of their brands, this value often driven by us marketing folk.

 

Diageo has this week announced a $1million pot to help its on-trade customers through these difficult times so it is possible to commit to the supply chain. But I, like I’m sure many other agency owners have seen both sides of the coin, incredibly supportive retail clients and those that quite frankly have shirked their moral duty and are failing workers who thought they represented a decent, honest brand.

 

Brands who turn their back on their responsibilities, relationships and partners are the brands that need to be called out. When they act in this manner, they also fail the consumer as the brand values they portray in their marketing are the antithesis of the brand values they trade on. As you can probably tell I’m trying not to yell a name and shame but when your retail brand turned over billions last year, it’s kind of incumbent of you to do your bit and support not turn your back on the agencies who work hard for you.

Read the article at Retail Sector

Tagged , , , , , ,

Covid-19 is temporary, but attention to the environment must be permanent

The Drum Covoid is Temporary

We’re living in a society where we’re constantly encouraged to do ‘better for the planet’. And I don’t disagree. But we’re at a point of inflection when a lot of people don’t know what’s best for the planet. From fake news to real news – it’s information overload everywhere you turn.

Recycling your plastic should be simple, but that’s another article depending on where you live and which type of plastic it is. Buy more sustainable products. Shampoo in a block is great if you have the money to buy more expensive products.

And there’s the biggest conundrum for most people when we’re thinking about the environment and greenhouse gas emissions. If I order online for delivery am I burning more carbon than necessary? Or is it more environmentally friendly to go to the shops, buy a less environmentally friendly product but save the delivery van a journey? How we expect people to know the answer, when many of us in retail don’t know it, is beyond me! It’s all rather complicated.

The impact of FMCG

I read an interesting study from the American Chemical Society that looked into the estimated emissions created by UK sales of FMCG goods, typically low-priced toiletries, packaged foods and cleaning supplies. Although shoppers have traditionally bought these items at brick and mortar shops, online sales are increasing.

The study compared the carbon footprints of three different shopping practices: old fashioned ‘bricks and mortar’ shopping and the two main forms of e-commerce, bricks and clicks and pure play (which both have different supply chain configurations). Included in the three models were emissions from transport, warehouse storage, delivery and packaging.

The results showed that the total emmissions per item purchased from bricks and mortar retailers were higher than bricks and clicks vendors in 63% of cases, but lower than pure play in 81% of cases. It appears that more items are usually purchased from bricks and clicks retailers is used and this leads to a smaller carbon footprint per item than for the same shopping trip via a brick and mortar retailer. Another factor is, of course, that one van driver bringing multiple deliveries into one area will create fewer emissions than all those people driving to the shops.

The study made some clear but obvious recommendations for consumers for cutting emissions across all three shopping categories: walking, cycling and trip chaining for brick and mortar; and purchasing from a single retailer and bundling for bricks and clicks and for pure play online retailers. Importantly for pure play businesses – whose share of the FMCG category is on the increase – switching to electric cargo bikes could cut emissions by 26%.

I’ve tried to simplify what is actually a complex study, but it does highlight the dilemma and responsibility we have as consumers and retailers to the planet. In a recent online shopping survey we conducted among 2,000 consumers, 73% said they were concerned about the environmental impact of excessive packaging, 75% single use plastics and 42% multiple deliveries to one address. There is a clear will from consumers to want to do better for the planet but it’s far too complex for them to work out how. So, retailers, trade bodies and governments need to do more to educate consumers so they can make the right choices not just any choice.

Our current Covid-19 situation is only temporary, so my mantra as we come out of the other side of it is just to take a little more time to think before you shop.

To read the full article please visit The Drum.

Tagged , , , , , , , , , , , , , ,

Smaller suppliers need the support of big business like never before

Fresh Blog

Small British businesses are facing an existential crisis like never before on the back of COVID 19. Recessions bite slowly and in those circumstances small businesses can see and plan for every eventuality across sales, cashflow, headcount etc, but this virus has hit us like a bolt out of the blue and a lot of small businesses have seen revenue ravaged literally overnight and that’s both consumer and b2b.

So now more than ever big and small business need to work together.  This is no longer about David and Goliath, but the fabric of the business ecosystem that keeps this country afloat and people able to feed their families.  Often small businesses find themselves in situations where they are scared to ask for help or argue with big business in case they lose a contract – but this isn’t the time for self-deprecation, it’s fight for what’s right.

Big brands often have more support and cash to deal with such challenges yet many are pulling deals, campaigns and agreed contracts at a stroke.  And having been in this situation myself here’s my advice when faced with big brands not playing fair.

Practice what you preach:

If you own your own business, you are in charge of your own destiny and the people that work for you.  Rather than shareholders telling you what to do, in these unprecedented times, you do what’s right.  Be proud of the strategies you are implementing and articulate clearly to big business – especially if you’re currently operating not for profit so you can keep your team employed.

Scalability:

If big businesses want to stop contracts overnight, push them with alternative solutions like scaling down spend slowly rather than switching it off immediately, paying a proportion of fees for their next project.

Don’t believe the Hype:

Diageo has this week announced a $1million pot to help its on-trade customers through these difficult times, so it is possible for big business to put people before profit. Don’t be fobbed off, keep working with them on a solution that works for them and you.  They also have a moral duty and it’s incumbent on them to do their bit to support you.

Unscrupulous brands who turn their back on their responsibilities, relationships and partners are the brands that need to be called out. When they act in this manner, they also fail the consumer as the brand values that portray in their marketing are the antithesis of the brand values they trade on.

To read the full article please visit Fresh Business Thinking.

Tagged , , , , , , , , , , ,

I’ve never been prouder to be independent, but we need the support of ‘big business’

The Drum Blog

I’ve been running an independent agency for over twenty years, and I’ve never felt so fortunate to be in charge of my own destiny and the people that work for me. Rather than shareholders telling me what I have to do, I know in these unprecedented times, I can do what’s right. I’m attune to my social and corporate responsibilities and I’ve already seen numerous other independent agency owners across all disciplines from PR to creative doing the same.

I hope by talking about some of our initiatives we can all share ideas to protect the people of this country. But when we’re doing all we can without big behemoths behind us surely, we should command and see the same behaviour from the brands we work with?

As a sector, industry and business which is all about its people, the commercial focus for us is ’not for profit’ and any revenue we are able to generate is for the sole purpose of keeping staff employed, paid and proud to call us their employer. From large and small independent agencies across the UK I’m hearing similar and heart felt messages to employees ‘we’re in this together’.

It’s our responsibility to help our team to readjust to new working conditions and as an example, we have twice daily email communications to all 250+ staff. One formal email that gives health and safety guidelines, helps staff understanding the operational constraints of the business and details what’s available to them to personally support them including our counselling hot lines.

And then there’s an informal email communication that adopts a light hearted approach to keep morale and spirits up. This includes for example physical exercise tutorials from Pod Fitness London, which I’d highly recommend as it’s designed for all ages and can be done in any space, practical guides about what produce you can freeze and store, to virtual museum tours available on line so you can visit to help broaden your cultural outlook while sat in the same chair.

Hope for the future

We aren’t giving up. As long as Gekko is here and can still support its brands, we have a moral and corporate responsibility to look after our staff financially and mentally whilst we navigate probably the hardest commercial situation I have ever encountered in my professional life.

Gekko is operating with a with a ‘People First’ approach but what about the global businesses we work with? At what point do we as an industry call out brands for their behaviour? Or are they allowed to get away with it because us independent agencies are scared that we’ll never get work with them again?

Like hundreds of agencies big and small across the country we’ve seen clients pulling campaigns and budgets overnight. While I recognise that in the short term retail outlets are closed and ecommerce has slowed down surely global corporations can take a more generous approach and support their suppliers as best they can?

Primarily honouring the pay of their account teams dedicated to their brand by scaling down spend rather than switching it off, paying a proportion of the fees for their next project and banking the time or sharing agency team cost to aid cash flow. Diageo has this week announced a $1m pot to help its on-trade customers through these difficult times, so it is possible.

But I, like I’m sure many other agency owners have seen both sides of the coin, incredibly supportive clients and those that quite frankly have shirked their moral duty and are failing workers who thought they represented a decent, honest brand. Unscrupulous brands who turn their back on their responsibilities, relationships and partners are the brands that need to be called out.

When they act in this manner, they also fail the consumer as the brand values they portray in their marketing are the antithesis of the brand values they trade on. As you can probably tell I’m trying not to yell a name and shame but when your brand turned over billions last year, it’s kind of incumbent of you to do your bit and support not turn your back on the agencies who work hard for you.

To read the full article please visit The Drum.

CES 2020 Review: The most interesting tech from this year’s show

Gekko Field Marketing MD Daniel Todaro rounds up his interesting tech finds from this year’s CES show

The New Year in tech wouldn’t be the same without CES, the Consumer Electronics Show held in Las Vegas between 7th – 10th January attended by almost every established tech brand, start up brands, incubator and brand on the periphery of technology with something to showcase. The products on display range from the expected to the unusual, as in the case of sex tech, which for the first time seems to have found its place and acceptance at CES. As indeed has Ivanka Trump, who was controversially invited to headline as the keynote speaker when arguably there are far more qualified females, actually from the technology sector, rather than this particular privileged individual.

CES welcomed over 175,000 visitors to see over 4,500 exhibitors and 1,000+ speakers making it quite a big deal within the technology industry. It also means lots of product and innovation announcements, such as the smart shower head with Alexa built-in from Kohler, a smart frying pan that analyses your food whilst you cook it from SmartyPans, to autonomous vehicles from the now established brands in this sector and not so with Sony launching its autonomous vehicle prototype named Vision S. The vehicle is a prototype designed to show off the firm’s sensors and in-car entertainment technologies. The dashboard is flanked by an ultra-wide panoramic screen for driving information and entertainment. However, Sony did not indicate that it had any plans to sell the car to the public with Sony’s chief executive Kenichiro Yoshida only stating “We will accelerate our efforts to contribute to the future of mobility”.

Do you Uber? Well in future you may be doing so in the Uber Hyundai flying taxi. The S-A1 concept is an electric powered aircraft with four rotors for vertical lift off and landing and conceptually able to travel at a maximum speed of 180mph carrying four passengers. Flying autonomously at 2,000ft for a maximum of 60 miles, it may be zipping across a city skyline near you in the not too distant future.

Surveillance related technology seemed to be big this year with multiple brands showcasing security equipment such as cameras, doorbells and motion sensors, which is really rather boring and perhaps only serves to feed the paranoia of those who fear the worst. Loosely connected to this category is one of my favourite products to be announced, a smart mailbox developed by Canadian company Danby, which addresses the common problem of parcels thefts and re-deliveries. The device would assist in reducing the carbon footprint of our propensity to order online for delivery rather than buy in-store. The smart mailbox will apparently go on sale in the UK later this year offering a box which has an anti-theft drop-in slot for smaller packages opened with a code or smartphone app. The app will also be able to place phone calls between a parcel courier and a customer if they need to open the box remotely. I suspect this will get simplified should usage increase amongst users and online retailers.

Samsung Balie device
Samsung’s Ballie – a tennis ball-like robot that rolls around, following its owner with a built-in camera to capture and store ‘special moments’

Another neat headline grabber announced at CES 2020 was the Samsung tennis ball-like robot called Ballie. It beeps and rolls around, following its owner with a built-in camera to capture and store ‘special moments’. Ballie also acts as a fitness assistant, can help with household chores, and activates smart home devices such as robotic vacuums when it thinks something needs to be cleaned. However, in common with the Daleks, it will find stairs a challenge! No release date has been announced, however AI and 5G are the main focus for Samsung in 2020 and not Bixby, as had been much hyped last year. Another product launched by Samsung and to be available in the UK and US later this year is the Sero TV, a rotating TV which connects to your phone. Perfect for Generation Z or those who spend equal time watching on a small device as they do TV. It can be rotated from landscape to portrait and is only available in a 47” 4k screen and estimated to land at £1,200.

Another twist on the laptop came from Dynabook. Majority owned by Sharp and formally Toshiba, the brand that launched the world’s first laptop computer in 1985, Dynabook has delivered another first with the world’s lightest 13.3” laptop. Weighing in at an impressive 0.9kg and sporting a nifty 10th gen Intel Core U-series processor the Portege X30L-G is built using a magnesium-alloy chassis and includes a full-size HDMI. With Gigabit Ethernet, up to 24GB memory and Wi-Fi 6 the device also includes a TPM 2.0 IR camera and fingerprint reader.

Not to be outdone was Lenovo with its ThinkPad X1. A dual/ folding screened laptop with an Intel processor that runs Windows on a 13” screen when unfolded. It is slated to arrive mid 2020 in the US at a price of $2,499 with no word yet on UK pricing.

In fact, there were a rash of foldable screens on display this year and it certainly seems to be a trend not looking to abate soon, making 2020 potentially the start of a flexible decade. Foldable screens were launched on devices from turkish brand TCL and its prototype Foldable Phone (no name as of yet) and Dell with two concepts, the Duet – Foldable Notebook and Ori – a Foldable Device, unfortunately no plans to release these have been indicated. The much publicised Motorola Razr foldable phone was on display which has been available for pre order since December but was set for released during January 2020.

As you can imagine, smart speakers and assistant-enabled products were everywhere at CES 2020. With over 46 third-party Google Assistant-endabled products and 40 Amazon Alexa ones, it made the presence of both brands more notable throughout the show, with Google creating theatre to engage, as they do best.

Google revealed, for the first time, user numbers for the services is at 500 million people in a month and also a whole range of new features enabling users to schedule certain tasks with other connected devices. The features will allow users to, for example, schedule the washing machine to start its cycle at 6pm and also upload contacts from your phone to your Google Nest Hub.

Users will also be able to leave Sticky Notes on the screen for others in the house to see and have the ability to control 20 different types of devices through Google Assistant, which is needed with the increasing third party product partnerships.

Dynabook Portege X30L-G laptop
Dynabook has delivered another first with the world’s lightest 13.3” laptop. The Portege X30L-G weighs in at an impressive 0.9kg and sports a nifty 10th gen Intel Core U-series processor

Now we are all busy people and many time saving devices were on show but two stood out to me. The first will make sure we never need to drink a warm tinny again. The Matrix Juno supercooler is a kitchen countertop device priced at £300 which uses a thermoelectric cooling engine to absorbs heat using electricity known as the Peltier effect. It can cool a can of beer from room temperature to 4oc in two minutes or a bottle of wine to its desired 9oc in five minutes.

The other is the Y-brush toothbrush from FasTeesH designed to clean your teeth in 10 seconds. It’s a mouthguard type contraption packed with bristles that vibrate to clean all your teeth at the same time, arriving in March at around £100. I can’t help but think that making time by speeding up the process of cleaning your teeth has never been a priority for many, the cleaning is what counts.

Not wanting to ignore the most progressive news at CES this year, I think it important to highlight and applaud the CES organisers decision to now formally allow sex tech brands to exhibit at CES in 2020 after many years of exclusion. What this means is that sex tech companies are on the same playing field as all but in particular the established tech giants. However, there are exclusions with those companies exhibiting sexual wellness products having to agree in addition to the CES’s standard contract and rules also a separate sex toy addendum.

Why is this a progressive move? It’s predicted to be a $50 billion industry by 2025 and as taboos tumble and generations embrace a pragmatic approach to sexuality and sex, it’s an industry sector the ‘big players’ may wish to enter and penetrate as a lucrative growth market.

With so many new products announced at CES 2020, what does it mean for retailers? And how must they adapt to innovation across existing and new categories? Experience. Consumers are looking to experience innovation in order to make educated purchasing decisions. Whether that be by seeing a foldable screen in their hand to believe it, engaging with a personal robot to realise its value to them as a user or see that TV rotate 180 degrees, it’s all about the in-store experience a retailer can create where no online retailer can.

Innovation needs to be experienced live, not online and the retailers who can identify with this can cut through to make the tills ring by giving the customer an experience worth coming back for and spreading the word. People are never going to stop shopping on the high street. It’s just the way they shop and where they are do it that has changed. Retail, as an industry, is vital to the global economy, so as we enter a new era of high street retailing, my advice to brands is: Always let consumers ‘live’ the experience and feel the brand.

To read the article on PCR online click here

Tagged , , , , , , ,

Why millennials are ignoring the environmental impact of online shopping

The Drum Blog

As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019, a new report by retail marketing experts Gekko shows there’s increasing consumer concern about the environmental and societal impact of this transition and a marked difference in attitude depending on age.

The younger generation may tout their eco credentials but they are more easily lured into wasteful spending and shopping online with over half (53%) of 18-24 and 46% of 25-34 year olds admitting to being tempted into buying things they don’t need online, with just 19% of canny 55+ year olds saying the same.

More than five times as many 18-24 as 55+ year olds admitted to regularly buying goods online that they regret, so return them – 17% versus just 3%. And 45% of 18-24 and 42% of 25-34 year olds also admitted to being wasteful buying items they didn’t want and failing to return them, compared to only 17% of older consumers.

Surprisingly and despite the high profile of Extinction Rebellion and Greta Thunberg, younger shoppers make less conscious choices than some may think about the environmental impact of online shopping versus older consumers. In general, 73% of consumers are concerned about excess packaging associated with online purchase and deliveries and 74% are worried about the amount of single use plastic in packaging.

However, just over a third (38%) of 18-24 and 33% of 24-35 year olds are unconcerned about the use of excessive packaging. This compares to 19% of over 55 year olds. And despite it being such a huge national issue and talking point over the last year, 34% of 18-24 year olds and 31% of 24-35 year olds aren’t concerned about single use plastic, versus 19% of over 55 year olds.

Even the gig economy does not seem to be a problem for the generation arguably most likely to be more exploited by it, with 50% of 18 to 24 years olds unconcerned about online shopping increasing it versus 33% of 55+ year olds. And 44% of 18-24 year olds don’t fret about the impact on the High Street and local economy of online shopping, versus 23% of 55+ year olds.

According to Daniel Todaro, MD of Gekko: “Younger generations spend more time online and are therefore less inclined to resist that impulse buy. They are far more likely to buy things they regret, order more than one size, items they never intend to keep and send the goods back, but this convenience has an environmental impact.

“The future of the High Street is a vital societal component and offers a more ethical approach to shopping. If you can try before you buy there’s less transport, packaging and waste without the need to order multiple sizes or colours of the same item. The High Street sustains the heart of a community, no shops means no point heading to the High Street – there’s only so much coffee a community can afford or want to drink.”

Please visit The Drum to read the full article.

Tagged , , , , , , , , , , , , , ,

Are Millenials easily lured into wasteful spending and shopping online?

Bitesize blog

As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts Gekko shows there’s increasing consumer concern about the environmental and societal impact of this transition and a marked difference in attitude depending on age.

The younger generation may tout their eco credentials but they are more easily lured into wasteful spending and shopping online with over half (53%) of 18-24 and 46% of 25-34 year olds admitting to being tempted into buying things they don’t need online, with just 19% of canny 55+ year olds saying the same.

More than five times as many 18-24 as 55+ year olds admitted to regularly buying goods online that they regret, so return them – 17% versus just 3%.  And 45% of 18-24 and 42% of 25-34 year olds also admitted to being wasteful buying items they didn’t want and failing to return them, compared to only 17% of older consumers.

Surprisingly and despite the high profile of Extinction Rebellion and Greta Thunberg, younger shoppers make less conscious choices than some may think about the environmental impact of online shopping versus older consumers.  In general, 73% of consumers are concerned about excess packaging associated with online purchase and deliveries and 74% are worried about the amount of single use plastic in packaging.

However, just over a third (38%) of 18-24 and 33% of 24-35 year olds are unconcerned about the use of excessive packaging. This compares to 19% of over 55 year olds. And despite it being such a huge national issue and talking point over the last year, 34% of 18-24 year olds and 31% of 24-35 year olds aren’t concerned about single use plastic, versus 19% of over 55 year olds.

Even the gig economy does not seem to be a problem for the generation arguably most likely to be more exploited by it, with 50% of 18 to 24 years olds unconcerned about online shopping increasing it versus 33% of 55+ year olds.  And 44% of 18-24 year olds don’t fret about the impact on the High Street and local economy of online shopping, versus 23% of 55+ year olds.

Daniel Todaro, MD of Gekko, says: “Younger generations spend more time online and are therefore less inclined to resist that impulse buy. They are far more likely to buy things they regret, order more than one size, items they never intend to keep and send the goods back, but this convenience has an environmental impact. The future of the High Street is a vital societal component and offers a more ethical approach to shopping. If you can try before you buy there are less transport, packaging and waste without the need to order multiple sizes or colours of the same item. The High Street sustains the heart of a community, no shops means no point heading to the High Street – there’s only so much coffee a community can afford or want to drink.”

To read the full article please visit IPM Bitesize.

Tagged , , , , , , , , , , , , , , , ,

Do millennials ignore the environmental impact of online shopping?

Bdaily blog

As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts Gekko shows there’s increasing consumer concern about the environmental and societal impact of this transition and a marked difference in attitude depending on age.

The younger generation may tout their eco credentials but they are more easily lured into wasteful spending and shopping online with over half (53%) of 18-24 and 46% of 25-34 year olds admitting to being tempted into buying things they don’t need online, with just 19% of canny 55+ year olds saying the same.

More than five times as many 18-24 as 55+ year olds admitted to regularly buying goods online that they regret, so return them – 17% versus just 3%. And 45% of 18-24 and 42% of 25-34 year olds also admitted to being wasteful buying items they didn’t want and failing to return them, compared to only 17% of older consumers.

Surprisingly and despite the high profile of Extinction Rebellion and Greta Thunberg, younger shoppers make less conscious choices than some may think about the environmental impact of online shopping versus older consumers. In general, 73% of consumers are concerned about excess packaging associated with online purchase and deliveries and 74% are worried about the amount of single use plastic in packaging.

However, just over a third (38%) of 18-24 and 33% of 24-35 year olds are unconcerned about the use of excessive packaging. This compares to 19% of over 55 year olds. And despite it being such a huge national issue and talking point over the last year, 34% of 18-24 year olds and 31% of 24-35 year olds aren’t concerned about single use plastic, versus 19% of over 55 year olds.

Even the gig economy does not seem to be a problem for the generation arguably most likely to be more exploited by it, with 50% of 18 to 24 years olds unconcerned about online shopping increasing it versus 33% of 55+ year olds. And 44% of 18-24 year olds don’t fret about the impact on the High Street and local economy of online shopping, versus 23% of 55+ year olds.

According to Daniel Todaro, MD of Gekko: “Younger generations spend more time online and are therefore less inclined to resist that impulse buy. They are far more likely to buy things they regret, order more than one size, items they never intend to keep and send the goods back, but this convenience has an environmental impact.

“The future of the High Street is a vital societal component and offers a more ethical approach to shopping. If you can try before you buy there’s less transport, packaging and waste without the need to order multiple sizes or colours of the same item. The High Street sustains the heart of a community, no shops means no point heading to the High Street – there’s only so much coffee a community can afford or want to drink.”

To read the full article please visit BDaily.

Tagged , , , , , , , , , , , , , , , , , , , , , , , ,

Are millennials ignoring the environmental impact of online shopping?

Retail Times Blog

As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts Gekko shows there’s increasing consumer concern about the environmental and societal impact of this transition and a marked difference in attitude depending on age.

The younger generation may tout their eco credentials but they are more easily lured into wasteful spending and shopping online with over half (53%) of 18-24 and 46% of 25-34 year olds admitting to being tempted into buying things they don’t need online, with just 19% of canny 55+ year olds saying the same.

More than five times as many 18-24 as 55+ year olds admitted to regularly buying goods online that they regret, so return them – 17% versus just 3%.  And 45% of 18-24 and 42% of 25-34 year olds also admitted to being wasteful buying items they didn’t want and failing to return them, compared to only 17% of older consumers.

Surprisingly and despite the high profile of Extinction Rebellion and Greta Thunberg, younger shoppers make less conscious choices than some may think about the environmental impact of online shopping versus older consumers.  In general, 73% of consumers are concerned about excess packaging associated with online purchase and deliveries and 74% are worried about the amount of single use plastic in packaging.

However, just over a third (38%) of 18-24 and 33% of 24-35 year olds are unconcerned about the use of excessive packaging. This compares to 19% of over 55 year olds. And despite it being such a huge national issue and talking point over the last year, 34% of 18-24 year olds and 31% of 24-35 year olds aren’t concerned about single use plastic, versus 19% of over 55 year olds.

Even the gig economy does not seem to be a problem for the generation arguably most likely to be more exploited by it, with 50% of 18 to 24 years olds unconcerned about online shopping increasing it versus 33% of 55+ year olds.  And 44% of 18-24 year olds don’t fret about the impact on the High Street and local economy of online shopping, versus 23% of 55+ year olds.

According to Daniel Todaro, MD of Gekko: “Younger generations spend more time online and are therefore less inclined to resist that impulse buy. They are far more likely to buy things they regret, order more than one size, items they never intend to keep and send the goods back, but this convenience has an environmental impact.

“The future of the High Street is a vital societal component and offers a more ethical approach to shopping. If you can try before you buy there’s less transport, packaging and waste without the need to order multiple sizes or colours of the same item. The High Street sustains the heart of a community, no shops means no point heading to the High Street – there’s only so much coffee a community can afford or want to drink.”

To read the full article please visit Retail Times.

Tagged , , , , , , , , , , , , , , ,
%d bloggers like this: