Tag Archives: Technology

Tapping into the booming esports market

PCR BLOG

In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite World Cup tournament. Hailed as a monumental moment for esports, the winner, a 16-year-old, took home £2.42 million. The prize sum overshadowed the £1.6 million Shane Lowry won at this year’s Golf Open Championship in Portrush. The esports industry is becoming increasingly popular, rivalling many traditional sporting events with the Fortnite tournament watched by 23,000 people in a sold out New York stadium and millions more through live streams.

This highlights how the gaming industry and its place in culture has evolved, with gamers stepping away from their own consoles to watch others play their favourite games. And not surprisingly, this is reflected in the size of the gaming market which continues to grow rapidly. According to Newzoo, there are reportedly 2.3 billion active gamers globally and 46% of those (1.1 billion) spending, the financial impact to the establishment is significant. More so with the forecasted growth of gaming from $137.9 billion in 2018 to more than $180.1 billion by 2021. Looking just at the UK, the gaming market is now worth a record £5.7 billion thanks in part to the strong foundations in place for innovative games and entrepreneurial developers.

The next 12-18 months looks set to be a very interesting for the sector with some of the big names in gaming hardware expected to reveal their next generation platforms. Expectation is that Sony, who have sold 525 million consoles since launching PlayStation in 1994, will start to ship their latest console in the second half of 2020. And of course both Nintendo and Microsoft will be in the mix too. Microsoft officially announced its next generation hardware, codenamed Project Scarlett, during its E3 2019 conference and it’s due for release in time for “Holiday 2020”.

Before that is the exciting debut of Stadia in Q4 this year which may be a potential fly in the ointment for the established gaming brands. Google’s launch of Stadia is a game-changer, and a move that will have Nintendo, Microsoft and Sony quite concerned. No downloads, no patches and no console makes this the cloud gamers dream, and Google is delivering this incredible service without compromising on graphics quality.

As Phil Harrison VP and general manager at Google stated when launching Stadia: “It’s a new generation platform, rather than a next generation platform”. In evolving the concept of platforms, rather than recreating them, Stadia will be a tough act to follow, with sharing options via YouTube, which has 63 million daily viewers worldwide, Google Assistant built in, 4K resolution games at 60 frames per second with HDR (High Dynamic Range), and a plan to support 8K resolution in the future.

The excellent features are great news to those who have grown up used to on-demand web-based entertainment, app-based games and instant updates to technology, but for generations who are familiar with buying physical consoles and games, this could be a transition they may not make because nostalgia can come into play. Owning a console and saving up to buy the latest must have game and completing it before trading it in to buy the next release, has been a pleasure to many.

The generational changes in consumers has seen Millennials identify with nostalgia and they recapture their youth through console gaming just as they have been doing for over 20 years. There is a shared enjoyment amongst social groups in getting together and playing a multiplayer game on Mario Kart on the original Wii. It’s also interesting to see how the retro gaming sector tapping into this and making headlines. Available to buy this Christmas will be a reimagined full-sized reissue of the Commodore 64.

Giving this generation a chance to either buy or play the consoles and games of their youth could open up a new opportunity for gaming retailers, because a streaming service is not great news for those retailing the hardware to eager gamers needing to upgrade to access the dream being sold by the platforms. Indeed, GAME has been battling tough high street conditions and has seen in the past three months a successful take over by Sports Direct. The British sports gear retailer said it did not believe that, as a standalone business, GAME was “able to weather the pressures that it is facing”.

Furthermore, the introduction of streaming could see the resale market suffer too, again a blow to high street stores such as GAME and CEX.

This is an evolving and exciting market with opportunities and pitfalls for the whole supply chain. I started this piece discussing the phenomenon that was the Fortnite World Cup and for retailers, this presents a huge opportunity to tap into this ‘experience’ economy and revive their fortunes by using empty high street spaces to create purpose-built gaming arenas for live gaming where the community can come together. But there’s no doubt that we’re going to see a ferocious battle between Stadia and the console manufacturers – so let the games begin.

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5G and its societal impact in the home. Are you ready?

The Drum Blog

Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s White Paper, Connected Home 2.0, 10.8bn will be spent on smart home devices in the UK in 2019. But despite this, a recent survey we carried out into the connected home highlighted consumer frustration with smart home technology.

Consumers cited all sorts of problems – from not being able to get their smart home technology to connect to each device and talk to each other; not having an idea of how to work it all works; being worried about security; and seeing little perceived benefit or value in the technology. Whilst this may sound negative, this presents a huge opportunity for 5G to boost further appliance adoption and showcase the future possibilities in the home.

There’s been a lot of hype around 5G, but I believe 5G is a transformative technology for the home, as it’s spearheading a multi-dimensional world connecting appliances, brands and people in real time with its fast bandwidth and reduced latency. Take a look around your home. There’s already numerous appliances that rely on a strong wireless connection to work – iPads, virtual assistants, laptops – and without it everything comes to a halt. 5G will provide an alternative to fixed wireless internet making things connect quickly, nicely and simply. From rural areas where broadband speeds are poor to urban areas where speeds can suffer from congestion; 5G will enhance the possibilities for a smarter home.

This will pave the way for 5G-enabled fully integrated living spaces that adjust to the needs of each member of the family, changing the way people entertain, consume media, use their utilities, communicate and cook. Virtual assistants like Alexa and Google Home are only the start and we’ve seen a fraction of what personal assistants are capable of. Google announced at CES earlier this year that it wants to make its Assistant the focal point of a consumer’s life; in the home, in the car and on mobile devices. 5G will be that enabler.

Layer on top of this the possibilities of 5G-enabled in-home augmented and virtual reality for cooking. Imagine Delia standing next to you showing you how to cook one of her recipes at the touch of a button. Sit down with your friends and family to watch a tennis match and imagine real time sports data appearing over tennis players as they hit the ball. 5G will make smart homes even smarter by unshackling developers from the speed restrictions and other issues that exist with today’s solutions where devices rely on wi-fi networks or Bluetooth connections.

5G can provide a more consistent approach, making things easier to setup and thus encouraging product development and subsequent consumer adoption. It is about future-proofing the nation and one of the most interesting effects will be the societal impact 5G will have on our aging population. 5G networks will help users age in place and blur the lines between hospital and home, better managing the healthcare of patients who require the most resources from our currently overloaded NHS.

We’ve already seen how sensor operated smart home tech can alert families to movement, so they know their elder relatives are up and about in the house and not lying there injured or worse, dead. And remote surgeries, where doctors see patients by video call, often suffer with buffering as an issue, particularly in remote locations which makes the service more difficult for vulnerable people to use. 5G will take this to a whole new level; real-time remote monitoring of medication usage; food intake levels and exercise; connecting the elderly to seamlessly operated telehealth services and tracking indicators from sleep to blood pressure and insulin levels.

5G can help power personalised, preventative and smarter care capabilities and elevate connected medicine to an unprecedented level helping elderly people live fulfilling and productive lives on their terms. This is exciting times for a growing societal issue here in the UK but let’s not underestimate the understanding we need of the health ecosystem and what it will take to implement the systems to connect to these technologies.

To read the full article please visit The Drum.

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Equipping young minds for a successful digital future

Bdaily blog

The UK is leading the adoption of digital technology enabled in education with UK Schools allocated an estimated £900 million in funding from the Department of Education for 2019-20 for EdTech according of the Institute for Fiscal Studies.

In physical terms this equates to 3,392,100 computers in classrooms across the UK with an average Primary School having 70 computers and Secondary an average of 431[BESA.ORG]

There are currently 32,113 schools in the UK. Of these, 20,925 are primary schools and 4,168 are secondary schools. There are 2,381 independent schools, 1,256 special schools and 351 pupil referral units. [BESA.ORG]

The opportunity to expand Edtech sales are obvious for those who know how to tap into this growing market that values accessible technology to equip young minds for a successful ‘digital’ future. There are also benefits for already stretched schools to help bridge the gap through Edtech as it’s proven to reduce teacher workload, boost student outcomes and help create a level playing field for those requiring learning support. So much so that the Education Secretary, Damian Hinds, set out plans in April this year to support innovation and raise the bar in education establishments across England backed by a £10 million injection.

School funding per pupil is expected to be frozen in real terms between 2017-2018 and 2019-20 albeit at a level of above 4% – IFS

The target audience is not exclusively schools, it’s also parents, as many public secondary schools employ a BYOD program, therefore parents are expected to buy their child a suitable device. However, this is becoming stricter as previously it was an “any device will do” approach but due to different devices having different capacities and capabilities, this has changed. Today, school book lists stipulate the minimum requirements for a device to create a more uniform and compatible ecosystem that is hassle free for all.

The retail market for Back To School is worth, in all categories, some £1.45bn in the UK and is an increasingly important fixture in the retail calendar, becoming competitive for both brands and retailers endeavouring to appeal, in particular to secondary school pupils and those students heading off to university.

From PC to projection and display technology such as Jamboard from Google & BenQ the classroom is changing where technology is the norm and standard for students as they transition through their education and eventually into the workplace.

It’s not just about the hardware and software solutions, it’s also about the teachers who need professional development and training to understand how each device could work and how they can effectively add them in to their lesson plans. Figures from Bett highlight that 74% (rising from 60% in 2018) of educators surveyed said that educational technology is often not sufficiently easy to use for ordinary teachers. So, those brands that offer the end to end solution that enables education access to the best technology with the easiest interface, least maintenance and highest reliability will capitalise on this growing market.

Chromebook by Google is one of these, Google shared in January 2019 that 30 million Chromebooks are now used in education, up 5 million from the last reported figures in 2018. Growth has been aided by many country’s education systems choosing to use Chrome OS devices and G Suite cloud based computing solutions that enable collaborative learning accessible whenever you need it. In London the brand has worked with London Grid for Learning to help over 90% of schools across the city bring technology to more students by offering free training in Google Classroom, G Suite and other tools to help improve the digital skills of teachers.

Similarly, are Epson who have identified that 58% of students cannot read all content on a 70“ flat panel. Epson’s interactive display solutions provide scalable image size. Having the right sized image for a room can make a huge difference to levels of concentration, enjoyment and understanding.

The DFE in April 2019 published a white paper entitled “Realising the potential of technology in education: A strategy for education providers and the technology industry” DfE White Paper.

This white paper identified 10 challenges for industry to assist in eradicating these within education quoting: “To catalyse change in the use of technology across the English education system, we are launching a series of EdTech challenges. They are designed to support a partnership between EdTech industry and the education sector to ensure product development and testing is focused on the needs of the education system. The challenges are to industry and the education sector (including academia) to prove what is possible and to inform the future use of EdTech across our education system.”

Setting out their stool to really help children in education be ‘digital’ ready.

To read the full article please visit Bdaily News.

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How 5G will boost the smart home market

PCR Blog

Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent on smart home devices in the UK in 2019. But despite this, a recent survey we carried out into the connected home highlighted consumer frustration with smart home technology, with consumers citing that they can’t get their smart home technology to connect to each device and talk to each other, they have no idea how it all works, they are worried about security and there’s little perceived benefit or value.

Whilst this may sound negative, this presents a huge opportunity for 5G to boost further device adoption and showcase the future possibilities in the home.

There’s been a lot of hype around 5G – from downloading a full HD movie in under five seconds to making fully automated vehicles a reality – but I believe 5G will be a transformative technology for the home, as it’s spearheading a multi-dimensional world connecting devices, brands and people in real time with its fast bandwidth and reduced latency. Take a look round your home, count up the numerous devices that rely on a strong wireless connection to stream, to work, to secure, to survive – tablets, mobiles, TVs, voice assistants, PCs, thermostats, light-bulbs, alarms, cameras, and gaming right through to connected appliances. Without a good connection, they can all come to a grinding halt.

Stadia by Google is an example of where 5G and gaming complement each other. No downloads, no patches and no console makes this the cloud gamers dream, and Google is delivering this incredible service without compromising on graphics quality. With 2.3bn active gamers globally and 46% of those (1.1bn) spending, the financial impact to the establishment is significant. Stadia will be a tough act to follow, with sharing options via YouTube, which has 63m daily viewers worldwide, Google Assistant built in, 4K resolution games at 60 frames per second with HDR (High Dynamic Range), and a plan to support 8K resolution in the future. Now with Stadia, the internet – accessed increasingly via 5G – will be your store, with the network and data centre as your platform.

The innovation that is 5G will provide an alternative to fixed wireless internet making things connect quickly, faster, nicely and simply. From rural areas where broadband speeds are poor to urban areas where speeds can suffer from congestion, 5G will enhance the possibilities for entire communities and not only the smart home.

This will pave the way for 5G enabled fully integrated living spaces that adjust to the needs of each member of the family, changing the way people entertain, consume media, use their utilities, communicate and cook. Virtual assistants like Alexa and Google Home are only the start and we’ve seen just a fraction of what personal assistants are capable of. Google announced at CES earlier this year that it wants to make its assistant the focal point of a consumer’s life; in the home, in the car and on mobile devices. 5G will be that enabler.

Layer on top of this the possibilities of 5G enabled in-home augmented and virtual reality for cooking. Imagine at the touch of a button, Delia or Jamie standing next to you showing you how to cook one of their recipes. Sit down with your friends and family to watch a tennis match and image real time sports data appearing over tennis players as they hit the ball. 5G will make smart homes even smarter by unshackling developers from the speed restrictions and other issues that exist with today’s solutions where devices rely on Wi-Fi networks or Bluetooth connections.

For those who feel security could be an issue, the good news is that mobile operators are ensuring security is built into the fabric of their 5G networks and there’s no reason for 5G networks to be any less secure to use than 4G. When connecting a device to a 5G network the same protocols you’d apply to security software, passwords etc. should be applied as normal, however it is worth noting that all data sent over 5G is encrypted and 5G devices will offer increasingly advanced security options. Interestingly, according to research from Ericsson, 29% of people would like DNA authentication to be a biometric security option.

The reality is that 5G can provide a more consistent approach, making things easier to setup and thus encouraging product development through to subsequent consumer adoption and increased usage of the vastly developed Internet of Things. With inbuilt future proofing, one of the most interesting effects will be the societal impact 5G will have for our ageing population, assisting those who are fit but may be less able to manage themselves. This may blur the lines between hospital and home. For many, it’s more effective to manage the healthcare of patients who require the most resources from home rather than via our currently overloaded NHS. In addition, its adoption can reduce loneliness and speed of response in the event of an emergency.

We’ve already seen how sensor operated smart home tech can alert families to movement, so they know their elder relatives are up and about in the house and not lying there injured. There are also remote surgeries where doctors see patients by video call, however buffering is often an issue in remote locations, which makes the service more difficult for vulnerable people to use. The implementation of 5G will take this to a whole new level; real-time remote monitoring of medication usage; food intake levels and exercise; connecting the vulnerable to seamlessly operated telehealth services and tracking indicators from sleep to blood pressure and insulin levels.

It can help power personalised, preventative and smarter care capabilities and elevate connected medicine to an unprecedented level, helping elderly people live fulfilling and productive lives on their terms. This is exciting times for a growing societal issue here in the UK but let’s not underestimate the understanding we need of the health ecosystem and what it will take to implement the systems to connect to these technologies.

The opportunities 5G technology offers all generations extends beyond the home and to the streets through autonomous vehicles, traffic management and the smart monitoring of the environment around you, telling you in real-time, for example, where best to avoid pollution on your daily run. Moreover, everything you would currently expect to be able to access or control in the home will be available to you wherever you are, without any comprises imposed on you by being away from regular Wi-Fi based connectivity.

Ericsson forecasts that by 2024, 5G subscriptions will reach 1.9bn, and that coverage could blanket up to 65% of the world’s population.

The UK’s largest network operator, EE, was the first to launch 5G in the UK on 30th May, 2019, beaten by the Swiss who launched in April. Service started in London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester, with several other cities joining before 2020. Vodafone also launched on 3rd July 2019 in seven cities with 12 other cities to be included before 2020. Three will join the 5G race in August in London. A total of 25 other locations will get 5G in the UK via Three before 2020. Lastly O2, with no published launch date, announced its plans to roll out its 5G network in 2019 in Cardiff, London, Belfast, and Edinburgh to start, with more areas getting 5G in 2020.

Whilst the UK is already partially 5G enabled, devices are limited and we’re not that far ahead of the vast majority of developed nations whom all plan to launch in 2019/2020 such as Germany, Italy and Norway all behind Vodafone Spain who are ahead of all EU nations having launched on 15th June in 15 cities.

To read the full article please visit PCR.

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Wearables for all: How the decade’s most hyped technology has found its groove

PCR Blog

There was much talk of wearable technology in the early part of this decade and in what can only be described as a media frenzy. Google launched its hotly awaited Google Glass in 2012. It was everywhere, Diane von Furstenberg used the product on the catwalk at New York Fashion Week, while Virgin Atlantic tied up with the brand for flight crew to check in passengers on selected trans-Atlantic flights. Whilst available to a selected group of subscribers, it unfortunately never made the shelves but set the pace as the pioneer.

The sale of smartwatches and trackers such as the Jawbone UP and Fitbit Flex accelerated in 2013 and things started to evolve rapidly. Then in 2015 we saw the launch of the first Apple Watch. While there has been commentary on the demise of the whole category with Jawbone already defunct, smartwatches are still the only product where we’ve seen continued sales and enhanced innovation, with luxury brands like TAG Heuer launching a range of Google Wear OS devices. According to Statista, global wearable technology sales in 2018 were 123 million units, with trackers making up 15 million and smartwatches 80 million. Watches are still growing faster than any other category and forecasted by CCS Insight to reach 142 million units worldwide in 2019 and a staggering 260 million units by 2023.

There’s little doubt we’ve come to a point where the market is less about the consumer tech and gadgets that we might see in store and rather more about the application of wearable technology – driven by trackers and smartwatches – into other fields such as health and wellbeing that are having a real and valuable impact on people’s lives.

Wearables are evolving. Motiv’s smart ring won Breakout of the Year at the Wearable Tech Awards 2018, but the jury is still out on its success. Looking at the exhibitors at 2019’s Wearable Technology Show, it indicates that there’s more than just smartwatches, but many innovations are being driven by health and wellbeing.

Looking at the impact automated insulin delivery has on patients and parents of children with severe diabetes, WELT is well documented and was one of the most talked about pieces of tech from CES 19. The new SMART belt from Samsung, launched at IFA 2018, can help tackle one of the biggest health challenges of the 21st century, rising obesity. The belt can monitor weight, walking speed, sitting duration and eating habits. Another interesting application of wearable tech is Quell 2.0. This over the device wearable from Neurometrix uses advanced neurotechnology to stimulate sensor nerves sending neural pulses to the brain and blocking pain signals. The device is designed to block multiple types and sources of pain.

Innovation in wearable technology is as big as manufacturers dare it to be and wearable tech used today has evolved to be practical and convenient to make our daily lives more efficient. For resellers it’s interesting to note that it’s claimed that one in ten wearable owners have two or more devices, with those who don’t currently own a wearable stating that they are in the market for one. Research shows that fitness devices and smartwatches are equally wanted to aid in health, detect calorie intake, assess overall fitness and provide stress measurements.

Advances in nanotechnology, batteries and microprocessors have meant the devices can be small and lightweight. It therefore looks to me like the future of wearable tech is in the sublime not the ridiculous. Tech companies that succeed will be the ones that understand consumer behaviour and are solving real world customer needs or problems, rather than just focusing on ‘what’s possible’. Linked to real time data and tapping into human needs, its potential now does seem potentially revolutionary, with applications in health being a particular game-changer for the wearables category.

This decade’s most hyped of technologies has found its groove, enabling not just athletes to monitor wellbeing and lifestyle but for all manner of consumers and in a variety of exciting form factors.

To read the full article please visit PCR.

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Can the new tranche of Chinese tech brands take the UK by storm?

drum blog

In recent years, more Chinese brands than ever have broken new ground in Europe and continued to develop outside of their established Asian markets. One of the most immediately recognisable Chinese brands is Huawei and possibly Hisense but have you heard of Haier, Oppo or Xiaomi? Chinese consumer electronics brands have recently launched in the UK and are fast gaining traction in their respective categories since being made available on the UK high street.

We live in a society where global brands are the norm. Whilst we are, or at least believe we are, familiar with many of the brands we are exposed to, there are others that we don’t know so much about even if we buy-into them as consumers. Do we care about a brand’s origins and heritage? Or are consumer purchase decisions driven by a products’ look, functionality, usage, price point and status? If this new tranche of Chinese tech brands doesn’t focus enough on building their brands and resonance with the UK audience, will they be able to compete with their Californian cousins and achieve their full potential in the UK market?

Cleverly Haier, the world’s number one major appliance brand in terms of volume bought Hoover Candy, a traditional stalwart of the Major Domestic Appliance market in the EU which enables Haier to tap into the trust associated with a familiar European brand. Now listed in John Lewis stores, there’s brand reassurance of Haier is being established among shoppers.

Oppo, China’s leading 4G smartphone manufacturer, launched its range of mobile phones into Dixons Carphone earlier this year. With flagship models coming in at under £800 SIM free, the brand offers premium and innovative features at a fraction of the price other brands may charge. Time will tell if the brand has done enough to resonate and take a big enough market share and see a return on investment on their ICC Cricket World Cup and Wimbledon sponsorship.

Xiaomi, pronounced ‘ShwowMee’, is actually the world’s most valuable privately held company, and the third biggest smartphone maker, selling 61 million handsets last year. Xiaomi has been bold with its UK launch strategy and has opened a great new Mi store at Westfield White City. The store is familiar looking, sharing many similarities, all be it on a smaller budget, to that of its Californian cousins.

It sells a variety of products from mobile phones, TVs, smart kettles, electric scooters and other accessories in an environment where you are encouraged to play and explore. Its pricing is competitive and it’s certainly within the budgets of a far wider demographic than other brands but what it lacks is star quality. Star quality on build, packaging and its ability to give consumers that ‘feel good’ factor from an anonymous brand is essential if it’s to mean more to consumers. All possible if its proud heritage and brand storytelling was more obvious.

Tell me what Mi means to the technology industry and I may be persuaded to purchase some of today’s most competitively priced technology and become a brand advocate. Hide from me what Mi is and I may react a bit more suspiciously and feel the brand isn’t the best fit for me. Brands, wherever they are from, should be proud of their heritage and success. A confident, honest and ethical brand will help instil the necessary confidence in consumers to help a brand to gain traction and ‘win’ in a new market.

To read the full article please visit The Drum.

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Could Game of Thrones’ dark cinematography style boost TV sales?

tv blog

We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get…

Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing a bunch of spoilers, let’s just say it was 82 minutes of genius writing and acting. I laughed, I cried, I cheered, and I squinted… I squinted a lot.

Set at night-time, and in amongst an abundance of fog, there was no doubt that it was going to be dark and mysterious. But along with the 70,000 other fans who complained on Twitter, I was unable to see a damn thing during certain scenes.

I found myself pausing the show and desperately fiddling about with image settings on my TV. I checked my internet connection, I turned all the lights off, I closed the blinds, but it didn’t matter what I did, there seemed to be some problem with the cinematography.

Or was there?

“No, it wasn’t a technical hitch, it was intentional, as the showrunners and director wanted the episode to be dark and forgot to tell viewers that it should be watched in a dark environment,” Dan Todaro, MD of Gekko Field Marketing told PCR.

Sure enough Fabian Wagner, the show’s cinematographer, insisted that his filming wasn’t to blame for the issues and HBO’s compression of the episode was to the problem. However, despite all the back and fourth finger pointing, it’s not really any one group’s fault.

“The GoT cinematographer is claiming that the pixelation and muddy dark colours that fans encountered on their TVs and mobile devices were due to HBO’s compression of the episode, made worse if being viewed on a streaming service with a weak connection,” said Todaro.

“However, is this more a case of technology overtaking consumer demand? Not everyone has the technology to view in UHD either on a device or TV yet flagship ‘big budget’ productions are using today’s technology. Compound this with a splash of creative licence and run the risk of upsetting die-hard fans, as happened with this episode.”

This is the same conclusion that I came to. My TV is almost 7 years old. Is it technically MY fault that I don’t have the right technology in my home to enjoy such advanced cinematography? And if so, how many other people are having their entertainment ruined by simply continuing to use their current devices?

“Interestingly, over half of British consumers buying a new TV are doing so because they are replacing an existing, working set (44%) or buying an additional set (16%),” pointed out Todaro. “The HDR feature is particularly important to those upgrading or buying an additional product indicating that not everyone has the capability to enjoy content as intended by producers.”

If that’s the case, Game of Thrones’ dark cinematography style could possibly contribute to a boost in TV sales – something retailers should be taking advantage of.

“When purchasing a new TV, bricks and mortar stores are still a dominant influence in the final decision making process. Analysts expect to see more 65 – 80 inch models and the first 8k sets from several brands become standard ranging in 2019,” explained Todaro.

“Was this episode a rare example of content overtaking technology and consumer demand? Maybe, but for those savvy brands and retailers, it’s an opportunity.”

To read the full article please visit PCR.

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Why Google’s launch of Stadia is a game-changer for the gaming industry

Stadia Blog

Google’s launch of Stadia is a game-changer, and a move that will have Nintendo, Microsoft and Sony quite concerned. No downloads, no patches and no console makes this the cloud gamers dream, and Google is delivering this incredible service without compromising on graphics quality. With 2.3bn active gamers globally and 46 per cent of those (1.1bn) spending, the financial impact to the establishment is significant. More so with the forecasted growth of gaming from $137.9bn (£105.3bn) in 2018 to more than $180.1bn by 2021.

Generational changes in consumers have seen Millennials identify with nostalgia, and they recapture their youth through console gaming, just as they have been doing for over 20 years. Back in 1994 PlayStation appeared on the market and having sold 525m consoles. It’s by far the most successful gaming platform ever.

Sony, together with Nintendo and Microsoft, has attempted to evolve the proposition and gaming to a digital platform with some degree of success. The most successful here is again PlayStation, with 80m active users on its PlayStation Network, up from 70m only a year ago.

However, PlayStation 4 Sony’s most up-to-date platform, is now six years old and accounts for a third of the total Sony turnover and profit. It’s no understatement to describe PlayStation as the jewel in Sony’s portfolio and that may just be about to be disrupted.

“A new generation platform”
Enter Google with its Stadia solution. As Phil Harrison VP and general manager at Google stated when launching Stadia: “It’s a new generation platform, rather than a next generation platform” which is what perhaps Sony, Microsoft and Nintendo have failed to achieve. Instead they’re merely evolving the concept of their platforms, rather than recreating them. Stadia will be a tough act to follow, with sharing options via YouTube, which has 63m daily viewers worldwide, Google Assistant built in, 4K resolution games at 60 frames per second with HDR (High Dynamic Range), and a plan to support 8K resolution in the future.

It may be game over for the business of selling hardware and encouraging gamers to ‘upgrade’ to a new console. This is not great for retailers who make a good margin on selling the hardware to eager gamers needing to upgrade to access the dream being sold by the platforms. For the platforms, success relies heavily on the hardware sales as the portal to the business end of the operation, the games themselves. Much like the print industry, brands sell the hardware at little or no margin to acquire users to the platform, tying them in to facilitate access to the gaming titles which deliver the true spoils and profit to the platforms.

Now with Stadia the internet is your store, with the network and data centre as your platform. So perhaps the paradigm is about to shift and the gaming industry will see a new emperor wear the clothes.

Generation Alpha

Consider Generation Alpha, the generation born after 2012, who as future consumers have been born into an era where minimalism in hardware drives digital innovation. This is the generation whom Stadia speaks to in volumes, and it may well turn out to be the only gaming platform this generation ever knows. Given that many 10 year olds become avid gamers, mobile phone, tablet and computer users, with no concept of physical media, this seismic shift could make the gaming establishment obsolete, unless their platforms evolve quickly.

To read the full article please visit Mobile Marketing.

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Happy 20th birthday Bluetooth, my haven’t you grown!

Lovely Mobile Blog

Two decades ago, in 1998, the concept of Bluetooth was born, and little did we realise that this oddly named wireless technology would rapidly become one of the greatest technology enablers of all time.

When the first commercial products started to roll out at the turn of the millennium, I was working at Orange creating training material for the network’s third party retailers and Bluetooth was, like WAP and Wildfire one of many exciting new developments that we hoped to enthuse the channel about. I was lucky to receive from Ericsson a limited edition Bluetooth kit containing a HBH-10 headset and adapter to enable my T28 to hook up to it.

However, despite being impressed at how clever it all was, I was just too self-conscious to go full geek and use it in public!  And whilst those behind the technology probably had a vision for where it could lead, I certainly didn’t think far beyond the wireless Bluetooth headset…how wrong was I?

If you don’t know the history behind the development of Bluetooth, it’s incredibly interesting. The germ of the idea was first pioneered more than half a century before its official launch. Like so many technological breakthroughs, war proved the catalyst. The pioneer was Hollywood actress and part time inventor Hedy Lamarr.

Her war-time invention was for radio communications to ‘hop’ from one frequency to another, so that Allied torpedoes couldn’t be detected by the enemy. Despite not being able to bring it to market, her idea paved the way for both Bluetooth and Wifi.

Fast forward to 1989 and a meeting between Nils Rydbeck, CTO at Ericsson Mobile in Lund, Sweden and Johan Ullman paved the way for the realisation of Lamarr’s vision. The meeting was to establish a mobile specific solution for hands-free headsets.

The development of the “short-link” radio technology, uniting the PC and cellular industries, later named Bluetooth, was initiated in December 1996 where a series of companies got together to form the Bluetooth Special Interest Group (SIG), finally established in 1998.

What the companies (thankfully) understood was that a standardized protocol had to be created so that Bluetooth would seamlessly work across several devices from a multitude of companies. SIG, which started with five companies (Ericsson, Intel, Nokia, IBM, and Toshiba) and 400 members now has more than 30,000.

Most of us don’t think about whether a product is Bluetooth enabled we just expect it to be built in allowing our smartphones to connect seamlessly to all manner of devices such as headphones, wireless speakers and voice enabled assistants.

Eighty-Six per cent of new vehicles now come with integrated Bluetooth, allowing drivers to enjoy their personal streaming services such as Spotify and helping to reduce the number of motorists spotted with a mobile phone clamped to their ear. Without Bluetooth there wouldn’t be voice control in Sky Q remotes, wireless gaming controllers, PC connectivity and devices and whole new categories such as Wearable technology.

It is a great democratising force in technology. And what about the future? The SIG’s Developer Centre provides the opportunity for companies and individuals to create Bluetooth products and take them to market. A whole host of exciting developments are powering new possibilities for the technology.

  • Point-to-point is a network topology used for establishing one-to-one (1:1) device communications. This enables all your devices to talk to each other. It provides optimized data transfers and is ideal for connected device products, such as fitness trackers and health monitors.
  • Meanwhile Mesh is a network topology used for establishing many-to-many device communications. The mesh system enables the creation of large-scale device networks with the ability to connect thousands of devices reliably and securely communicating with one another.

In retail this presents some great opportunities. With traditional retail under enormous pressure, pioneering retailers are already leveraging Bluetooth to enable personalised promotions and way-finding services that connect to smart shelves. Increased customer-centricity enabled by Bluetooth could include Smart pricing, tailored offers, real time data-led category management, all the while creating better shopper experiences for the customer. This in turn will enable retailers to increase sales, boost profit and reduce operating costs.

Bluetooth can play a vital role in enabling planners to connect city infrastructures in ways never before imagined and gather data to guide informed policy making.  As the population grows exponentially, there will be increased pressure on resources, utilities, and council budgets. Smart homes and cities can provide ongoing real time feedback to provide evidence-based decisions based on human need. From where to plan schools, doctors’ surgeries or free bike stations.

As the demands of the Internet of Things (IoT) continue to grow, Bluetooth continues to expand its capabilities. This most strangely named of technologies is set to remain an ongoing but invisible feature in all our lives. Happy birthday Bluetooth! My haven’t you grown.

To read the full article please visit Lovely Mobile.

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The glue that connects all communities

ert blog

By riding a crest of goodwill, utilising new digital channels and tapping into the networks of big brands independent retailers can punch above their weight, boosting sales and awareness.

Independent retailers have long faced competition on multiple fronts. The big threat for many years were the big chains gobbling up the high Street. Now that threat has moved online with digital pure play sites like Amazon eroding market share. The truth is not many customers are particularly sentimental about the plight of some of the bigger chains in trouble. However, the threat to local stores from the likes of Amazon and Omni Channel retailers has been met with much more concern from the public and big brands.

A series of initiatives have sprung up in defense of these traditional bastions of the high street, from independent record store day to independent retailer month. Additionally, reports from organisations like the New Economic Foundation have highlighted the benefits to local communities from spending in independent shops versus bigger stores or online. These messages have cut through. A survey last year by Pure 360 found that consumers are three times more likely to shop in independent stores than large shops in the next five years.

This approach has been noted by large brands who have started to latch onto this trend to boost their own credentials and bottom line by supporting local independent retail. Visa chose to focus its Christmas campaign on local heroes and independent stores. Visa’s focus was on switching the focus of the traditional format of a Christmas marketing campaign, from what people are buying or who they are buying for, to where they are buying things from. American Express did their bit too, with a ‘Shop Local’ campaign that rewarded AMEX customers with a £5 statement credit for shopping in local independent stores.

The digital revolution may represent a major threat to independent retailers in terms of competition, it also represents a huge opportunity in terms of marketing. Independent retailers have always had an intuitive understanding of their customers and this can be bolstered by digital channels. While local newspapers may be closing, local newspaper websites are seeing more growth than ever in readers. The explosion of SMART phones has also led to a huge increase in the figures accessing local radio and content, another great route for independents to get their messages out. This is not to mention social media, both paid and organic with the ability to offer a micro-targeting strategy and hyper local personalisation, enabled by both Facebook and Google. Clued up retailers are seeing the benefit of connecting with increasingly online communities springing up.

In electronics particularly, many product brands are wising up to the opportunity and skill local independents possess. A great example of this is Freeview. The Freeview Retail Development Team are a strategic field team, supporting independent retailers across the UK. The team are unique in that they do not sell a specific product for a specific brand. Instead, the team supports all Freeview (including Freeview, Freeview HD and Freeview Play) enabled products across all brands and stores.

Where some brand teams are selective in their retail support, the RDE team’s brand independence means they can offer the best possible service for independent retailers, cooperating with OEM brands such as Panasonic, Humax, LG and Toshiba to deliver up-to-date training on all products and services.

As well as assisting retailers through training, the Freeview team also supports independents with local marketing campaigns, in the past having managed localised radio, press and social media campaigns supporting selected retailers with a Freeview focus.

Through long-term training support, local marketing campaigns, and regular visits to ensure all staff are knowledgeable on all aspect of the brand, they help to ensure that independents are the destination of choice for Freeview customers. They understand the fact that independents can provide the glue that connects local communities.

By focusing on their strengths, connecting with these bigger brands and tapping into the needs of their customers through targeted local advertising, independent retailers can grow as a destination of choice for customers and become their local hero.

To read the full article please visit ERT Online

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