Monthly Archives: March 2012

Identifying the correct traits that meet your brand

Field Marketing Agency Gekko

No two brands are the same therefore when identifying representatives to be the face of your brand Gekko understand the qualities needed to find each ambassador.  Our advanced industry knowledge means we can see the desired result and can find the values in staff to seek out a specialist.

Technical Mastery and industry knowledge are key traits that are essential to achieve desired results.  Our tech savvy representatives become recognised experts in their field.  By tapping in to knowledge and identifying needs and requirements of those they work with enables them to develop others in to specialists. Passion for technology ensures they can drive your brand forward.

Adaptable communication skills are key to ensure representatives have the ability to excite and engage with the people that sell and buy your brand. Professional individuals who can create a memorable presence are essential to building influential relationships and portraying the corporate image of your brand.

Gekko looks for developers who are able to use their drive to strive to influence others when promoting your brand.  By taking time to build quality relationships relators who use a proactive approach to confidently engage with associates.

Understanding the correct traits to meet your brand is one of Gekko’s priorities when deciding the objectives of your Field Marketing Solutions.

Why not consider Gekko to supply intelligent solutions to suit the needs of your brand?

To buy or not to buy? That is the question.

Field Marketing Agency Gekko

Most of us don’t have a deep understanding of market forces, the effects of the ‘credit crunch’ or the Eurozone Crisis. But we are optimistic or pessimistic about the future based on anecdotal evidence. Research on the internet gives conflicting information. It’s more about belief than truth it seems.

Generally, people want new shiny things. Optimistically, we feel confident we can afford it. Pessimistically, we want something to make us feel better. Retail therapy is the answer.

However, against this rationalisation stand some unwelcome truths.

Getting credit used to be easy: a plethora of offers of easy money rained through the letter-box.

The famed ‘credit-crunch’ brought this to a sticky and sudden end. Now they all want their money back! Many people face using most of their disposable income to service debt before being able to treat themselves to the goodies.

Sometimes we simply don’t have a choice and have to buy from distress rather than desire when our current equipment breaks or becomes obsolescent.

So why, when it’s not forced on us, do we choose to buy or not to buy?

Why we buy

We want the latest and best. We’ll only watch a few channels but we want the choice. We’re likely to take the opportunity to replace an old TV when switchover takes place.

Some of us want the latest laptop, notebook, netbook, ultrabook, tablet, fastest connection speeds,TV players, games and  portability because it’s what we love and are willing to spend money on.

Sometimes it just comes down to fashion. Tablets are the hottest gadgets. In 2011 sales rose from around 7m to 15m.

Then there’s Smartphones. A select few want a phone that just makes and receives calls. The rest of us want our phone to do everything, including making a cup of tea if it can. And do it quickly. We’re busy and don’t have time to tap two buttons when we can tap one. 

Why we don’t

Top of the list is money. At one time we’d be happy to borrow to buy, but today it’s harder to convince anyone to lend us the money and we’re getting nervous about debt. Financial insecurity is a strong influence. Where once we were convinced that the equity in our property could only grow and grow, that has proved to be a false premise.

For those of us who aren’t geeks, purchasing new technology can be confusing. We don’t know what we want, why we want it, how to install it, how to use it.

How do we decide whether and what to buy?

Competition is fierce and with the rise in inflation comes cheaper imports. Inflation has just fallen to 3.2% and is set to fall further, but it is still higher than the Bank of England’s target 2%.

In deciding whether and what to buy, we need help to make the decision. We’re looking for the perfect customer experience, which field marketing creates through great merchandising, training and demonstrations, to focus and inform us so we are being sold the right product that meets our needs and price point, achieving the Brand’s objective, a sale.

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