Monthly Archives: July 2020

Let Me Engage You

LMEY

Our experience of working with tech and CE brands in retailers such as Currys and John Lewis has taught us that engagement with RSAs doesn’t have to complete once our brand ambassador has left the store.

At the beginning of the year we invested in developing our own digital Learning Management System (LMS) and engagement platform to extend the support Gekko provides for brands beyond the physical store. With the subsequent lockdown and challenges of getting back in-store, we’re glad we made that decision and are now pleased to be able to offer this innovative service to brands.

Let Me Engage You or LMEY is aimed at third party retail sales teams, whether based on the shop floor, in contact centres or online sales teams. As a fully brandable platform, LMEY can supplement the face to face engagement and training provided by field teams as well as extending reach to retailers, stores and regions not covered by such teams – a ‘digital first’ approach.

Speak to us and let us show you how we can make LMEY work for you an inexpensive and effective tool.

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Gekko expands with key senior appointments

New Recruits

Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail space, has made four key appointments as it invests in new initiatives to drive growth for the business and clients and reflect the current retail landscape.

Jeremy Daniels has joined as a senior Account Director for the business where he is responsible for directing and expanding the agency’s strategic partnerships with key clients. With a wealth of experience in the Telco sector, Jeremy brings not only industry knowledge and commercial acumen but also the drive to spot and maximise sales opportunities. His most recent role was managing the UK launch of Xiaomi into key retailers as well as the distribution channel. Previous roles have been at LG Mobile, ModeLabs and Kondor. 

Coming from Oppo Mobile, Wilkin Lee joins as Client Services Director to oversee all strategic client relationships. Recruited for his tech industry experience and understanding of the retailer landscape, Wilkin will ensure that as the business grows, that clients continue to receive the strategic support and commercial direction they need to succeed in retail both online and in stores.  Aside from Oppo, his career has seen him in roles at industry leading brands including Xiaomi and Huawei.

To lead Gekko’s data and reporting team, Tom Harwood joins as Data & Insight Manager from within the retail industry having worked at QVC and Cotswold Outdoor.  His role is to provide campaign, category and marketing information and analysis to Gekko’s portfolio of clients and the retailers they partner.

Finally, to expand Gekko’s ecommerce marketing capabilities, extending and complimenting the services provided to clients from traditional retail to the online retail space, Charles Burrows joins in the newly created role of e-commerce manager. By understanding the online retailer environment in relation to third party e-commerce sites and Original Equipment Manufacturers (OEM) positioning of brand products and messaging, Gekko will now be able to direct and guide e-commerce strategies and improve sales opportunities with customers and retailers. Charles is a digital expert with many years’ experience in the Gaming and Telco sector including roles at EE and Carphone Warehouse

Commenting on the appointments, Daniel Todaro, MD, Gekko said: ““During this pandemic, we’ve seen the increasing trend of the contraction of brick and mortar retail expedite.  As a company that specialises in helping brands be more successful in retail, we’ve spent this time working closely with our clients to establish how best we can continue to help them to thrive across both bricks and mortar channels and e-commerce to improve the customer experience and sales.  The above additions to the team will help us to strengthen our business and deliver on our promise to clients and demonstrates Gekko’s resilience and adaptability during the lockdown by deciding to invest in leading industry talent”.

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Demonstrating sector knowledge & experience

We reckoned that as the lockdown started to kick-in back in March our clients would want their agency to continue providing them with fantastic insight and analysis of the changing situation in the channel.

So over the past 5 months we’ve continued to demonstrate our experience & understanding of these sectors by keeping them fully briefed on the latest situation with insightful reporting that has seen Gekko Marketing reports, Scrapbook decks  and Newsletters going out on a weekly basis.

These resources have been highly valued and instrumental in shaping our plans for getting our brand teams back to work as rapidly as possible with the easing of lockdown. 

And our latest ‘Future Outlook’ report looks at the trends we are seeing coming into the 2nd half of the year and beyond with predictions and analysis, bearing in mind the impact of the coronavirus on the markets.

Speak to us to find out how our sector experience can add huge value to your retail campaigns.

#Resilience #Ability #Experience #People.

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Getting our teams Back to Work

As the Gekko team returns to their positions from across the field to the head office we are ensuring that they feel safe back in the working environment.

Key to this has been using our newly developed online engagement platform to provide crucial safety protocol training to every Gekko employee.

We’ve also been creating unique PPE Packs for each team member to suit their role. This means that everyone will have the correct equipment to keep themselves safe and their work areas clean.

From face masks and visors to cleaning kits and POS, we want to make sure that the team knows we are putting their health and safety first as they return to their new normal.

Follow us on LinkedIn and our Blog to read more posts on this and how we’ve shown resilience, and demonstrated ability and experience in supporting our people and our clients over the past five months.

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We’re still here, we’ve been busy

2020 started positively for Gekko with renewed campaigns and new clients and a sense of optimism for the year ahead. In the first week of March we were recognised as the Marketing & PR Agency of the Year at the PCR Awards.

Lockdown put paid to many plans and campaigns but having anticipated some of what lay ahead, we were quick to put measures in place to support our clients in new and creative ways and above all to keep our teams safe.

Gekko decided it would adapt – we would be resilient, we would innovate and invest, all with a view to getting our teams back to work as soon as possible, and putting their concerns at the heart of what we do – and in doing so doing our bit to get the nation and the marketing industry back on its feet.

Now that non-essential retail has been reopening over the past weeks and our campaigns involving field teams have been heading back in-store to support our brands and the retailers, we’re proud of what we’ve done to make this happen. Over the coming weeks we’ll publish a series of posts outlining what we’ve been up to supporting our brands, our people, retailers and ultimately consumers as they’ve shopped initially online and in recent weeks back in stores.

Speak to us and find out how working for and with an agency that has shown resilience, and demonstrated ability and experience in supporting our people and our clients over the past five months.

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