Tag Archives: Marketing

Can collaborative retail save our high streets? Consumers urge independent retailers to merge to survive

PCR Blog actual

New research from Gekko has revealed that 73% of UK consumers think independent retailers should collaborate.

The ‘Collaborative Retail’ report features comments from over 2,000 UK adults, and has found that many believe independent retailers should “think creatively and work together” to avoid going to the wall and revitalise beleaguered high streets.

In the report, nearly three quarters said they think independent retailers should collaborate to come up with innovate ideas like sharing shop space and marketing costs, cutting down on their individual overheads. Most popular ideas for shop collaborations included independent shoe and clothing retailers, favoured by 71% of consumers, followed by book shops and cafes 68% and bakeries and greengrocers 65%.

Top reasons given by consumers for suggesting collaborations are supporting the high street (64%), supporting local businesses (63%), choice (56%), convenience (52%) and an enhanced shopping experience (48%).

Alongside collaborations, nearly 90% of consumers thought it was important large national retail brands roll out their new store designs and concepts to regions other than just the major high street destinations. Over 50% said they would visit their local high street more if brands did this.

Nearly three quarters (70%) of consumers said they were concerned about the impact of online sales on the high street and the local economy, but felt that the high street still had a major role to play with benefits such as ‘try before you buy’ (62%), browsing and leisure (55%), buy and takeaway (51%) and the opportunity to visit multiple shops (40%).

“We cannot just sit back and watch our high streets continue to degrade. Our research clearly shows that UK consumers are worried about the future of the high street and the impact its demise will have on their communities. They would love to see more independent retail collaborations and believe this is a very exciting way to inject life back into the high street and it does make sense,” commented Daniel Todaro, MD of Gekko.

“However, this approach to retail requires new and imaginative ideas from Government that support the legal and financial infrastructure of such initiatives. Our high streets do have a lot to offer so Government and retailers need to work together to make it an enticing proposition and lure people back.”

To read the full article please visit PCR.

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Does black Friday give consumers a real bargain?

Blog

When Black Friday began to be embraced by marketers in 2013, initial efforts focused on instore, one-day only events. Since then, there are far fewer reports of hordes of shoppers breaking down doors and a greater effort to create multi-day, omnichannel campaigns.

This year was predicted to have a strong showing. The CBI reported that sales volume is expected to increase and the Centre for Retail Research expected UK shoppers to increase their spend by 3.4% compared to last year, up to £2.53bn. Initial data shows that those expectations are being met: at its busiest, Barclaycard reported seeing 1,184 transactions per second during Black Friday itself.

As part of our work at Gekko, we monitor how retailers approach and execute promotions like this to better understand and advise on the market. Ahead of Black Friday 2019 we saw that far from being a single day event almost everyone started their campaigns at the start of the week, and peaked with a push over the Black Friday weekend with limited additional discounts and promotions.

We closely monitored the Black Friday pricing strategies across eight different retailers in the UK and Ireland, recording the items and prices offered over the week before Black Friday. Across those retailers, we saw a big launch at the start of the week, an increasing number of items being put on offer as the week progressed, then a drop in availability as particular deals went out of stock.

Tracked Black Friday discounted products 2019

Blog 1

Discounting on the day itself didn’t prove to be particularly significant. Of the 2909 items we tracked that were available to purchase on Tuesday 26th and still available at the end of the week, just 321 – 11% – were cheaper on Black Friday. 10% were cheaper than on the Wednesday, and just 6% were cheaper than on the night before. In the main, shoppers looking for a bargain could have purchased at any time during the week and would have been unlikely to see their purchases cheaper later on regardless of the store.

Of those 321 tracked discounts, TVs, laptops, and mobile phones made up almost half of the additional discounting, with scattered flash pricing on hot items like AirPods making up much of the rest.

Product categories of items cheaper on Black Friday than earlier in the week, 2019

Blog 2

But don’t be fooled by the data here. Although 23% of the extra discounts were on TVs, only 16% of all TVs we tracked were cheapest on Black Friday itself. For everything else, the Black Friday price was the same price as the rest of the week. And though we saw some variation on prices for specific items from retailer to retailer throughout the week, Black Friday is so sensitive that prices were very similar if not identical as retailers ramped up their price matching.

Although we expect data released and compiled over the next week to show that online took a bigger proportion of the Black Friday and Cyber Monday spend this year, a battle on price isn’t the only option open to brands and retailers. This year we saw an increased push of AR product viewing by both Amazon and Currys PC World, and our online analysis showed brands partnering with retailers so that consumers could talk to a brand ambassador remotely. This is an attempt to mimic the experiential marketing that we have seen work so well in-store, and it’ll be fascinating to see how this develops in future.

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Will collaborative retail save our high streets?

Bitesize blog

Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report ‘Collaborative Retail’ commissioned by retail marketing experts, Gekko.

In the report, which interviewed 2,000 UK adults*, nearly three quarters (73%) said they think independent retailers should collaborate to come up with innovate ideas like sharing shop space and marketing costs, cutting down on their individual overheads. Most popular ideas for shop collaborations included independent shoe and clothing retailers, favoured by 71% of consumers, followed by book shops and cafes 68% and bakeries and greengrocers 65%.

Top reasons given by consumers for suggesting collaborations are supporting the High Street 64%, supporting local businesses 63%, choice 56%, convenience 52% and an enhanced shopping experience 48%.

Alongside collaborations nearly 90% of consumers thought it was important large national retail brands roll out their new store designs and concepts to regions other than just the major high street destinations. Over fifty per cent (56%) said they would visit their local high street more if brands did this.

Nearly three quarters (70%) of consumers said they were concerned about the impact of online sales on the High Street and the local economy, but felt that the high street still had a major role to play with benefits such as ‘try before you buy’ 62%, browsing and leisure 55%, buy and takeaway 51% and the opportunity to visit multiple shops 40%.

Daniel Todaro, Managing Director of Gekko, comments: “We cannot just sit back and watch our high streets continue to degrade. Our research clearly shows that UK consumers are worried about the future of the high street and the impact its demise will have on their communities. They would love to see more independent retail collaborations and believe this is a very exciting way to inject life back into the high street and it does make sense.  However, this approach to retail requires new and imaginative ideas from Government that support the legal and financial infrastructure of such initiatives. Our high streets do have a lot to offer so Government and retailers need to work together to make it an enticing proposition and lure people back.”

To read the full article please visit IPM Bitesize.

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Could collaborative retail save our high streets? Independent retailers should merge to avoid closure

The Drum Blog

The Collaborative Retail report from Gekko looks at how independent retailers can think more innovately to avoid struggling on the high street.

The survey has revealed that independent retailers should think more creatively and work together to avoid going bust.

The report interviewed 2,000 UK adults, with nearly three quarters (73%) admitting that they thought independent retailers should collaborate to come up with innovate ideas like sharing shop space and marketing costs ad cutting down on their individual overheads.

Independent shoe and clothing retailers were among the most popular types of shops for collaborations (favoured by 71% of consumers), followed by book shops and cafes (68%) and bakeries and greengrocers (65%).

Reasons for these collaborations included consumers wanting to support the high street (64%), wanting to support local businesses (63%), by choice (56%), convenience (52%) and an enhanced shopping experience (48%).

Alongside these collaborations, nearly 90% of consumers thought it was important that large national retail brands renovated their store designs and opened up concepts in new regions rather than just in major high street destinations. Over fifty per cent (56%) said they would visit their local high street more if brands did this.

Nearly three quarters (70%) of consumers said they were concerned about the impact of online sales on the high street and the local economy, but felt that the high street still had a major role to play such as it meant consumers could try items before they buy (62%), browse leisurely (55%), buy an item and take it home immediately (51%) and visit multiple shops in one go (40%).

Daniel Todaro, MD at Gekko, said: “We cannot just sit back and watch our high streets continue to degrade. Our research clearly shows that UK consumers are worried about the future of the high street and the impact its demise will have on their communities.

“They would love to see more independent retail collaborations and believe this is a very exciting way to inject life back into the high street and it does make sense. However, this approach to retail requires new and imaginative ideas from Government that support the legal and financial infrastructure of such initiatives. Our high streets do have a lot to offer so Government and retailers need to work together to make it an enticing proposition and lure people back.”

To read the full article please visit The Drum.

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Click And Regret: Brits Wasting Over Half A Billion Pounds Every Year Shopping Online

ERT Blog

A new survey from marketing agency, Gekko, has revealed the shocking waste now involved with online shopping. According to the ‘Click and Regret’ report, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them.

The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko revealed that 27 per cent of respondents (equating to 12.4m UK adults) order goods online they regret buying but fail to return. The average amount wasted every year is £51.90 per person, equating to £641m overall. Nearly a third of UK adults (31 per cent) also confess to being lured into buying items they don’t want or need and 70 per cent regularly regret buying things online so send them back.

Despite people seemingly unable to resist the temptation of spending money online, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43 per cent said they also spend more money online than they originally intended.

Although internet shopping is meant to be time efficient, a whopping 65 per cent said they spent more time shopping online than they expected because there’s too much choice 69 per cent, they want to hunt for the best prices 54 per cent and they feel compelled to shop around 34 per cent.

However, respondents also claim to be concerned about the environmental impact of online shopping, with 75 per cent worried about the excessive use of packaging and single use plastics. Meanwhile, 70 per cent said they were concerned about the societal impact on the high street and local economy of increasing online shopping.

Daniel Todaro, MD at Gekko, commented: “It’s clear from this research that online shopping can be a false economy. Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient. This results in unwanted goods cluttering cupboards, gathering dust in wardrobes or heading for landfill at an alarming rate.

“With our high street suffering and many people still enjoying its benefits such as try before you buy, excellent customer service and immediate purchasing experience, people should be more mindful before they click and get out and support their local businesses, help the environment and their pockets.”

To read the full article please visit ERT.

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Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods!

IPM Bitesize Blog

A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them.

The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko reveals that 27% of respondents (equating to 12.4m UK adults) order goods online they regret buying but fail to return. The average amount wasted every year is £51.90 per person equating to £641m overall.* Nearly a third of UK adults 31% also confess to being lured into buying items they don’t want or need and 70% regularly regret buying things online so send them back.

Despite people seemingly unable to resist the temptation of spending money online, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43% said they also spend more money online than they originally intended.

Although internet shopping is meant to be time efficient, a whopping 65% said they spent more time shopping online than they expected because there’s too much choice 69%, they want to hunt for the best prices 54% and they feel compelled to shop around 34%.

However, respondents also claim to be concerned about the environmental impact of online shopping with 75% worried about the excessive use of packaging and single use plastics. Meanwhile 70% said they were concerned about the societal impact on the high street and local economy of increasing online shopping.

Daniel Todaro, Managing Director of Gekko, comments: “It’s clear from this research that online shopping can be a false economy.  Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient. This results in unwanted goods cluttering cupboards, gathering dust in wardrobes or heading for landfill at an alarming rate.  With our high street suffering and many people still enjoying its benefits such as try before you buy, excellent customer service and immediate purchasing experience, people should be more mindful before they click and get out and support their local businesses, help the environment and their pockets.”

To read the full article please visit IPM Bitesize.

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Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

The Drum Blog

A new report – ‘Click and Regret’ – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, consumers are wasting £641m online every year buying goods they don’t want and failing to return them.

The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko reveals that 27% of respondents (equating to 12.4m UK adults) order goods online they regret buying, but fail to return. The average amount wasted every year is £51.90 per person, equating to £641m overall. Nearly a third of UK adults (31%) also confess to being lured into buying items they don’t want or need, and 70% regularly regret buying things online so send them back.  

Despite people being seemingly unable to resist the temptation of spending money online, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43% said they also spend more money online than they originally intended.

Although internet shopping is meant to be time efficient, a whopping 65% said they spent more time shopping online than they expected because. Additionally, 69% felt that there’s too much choice, while 54% want to hunt for the best prices, and 34% of respondents feel compelled to shop around .

However, respondents also claim to be concerned about the environmental impact of online shopping with 75% worried about the excessive use of packaging and single use plastics. Meanwhile 70% said they were concerned about the societal impact on the high street and local economy of increasing online shopping.

Daniel Todaro, MD, Gekko, comments: “It’s clear from this research that online shopping can be a false economy. Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient.

“This results in unwanted goods cluttering cupboards, gathering dust in wardrobes or heading for landfill at an alarming rate. With our high street suffering and many people still enjoying its benefits such as try before you buy, excellent customer service and immediate purchasing experience, people should be more mindful before they click and get out and support their local businesses, help the environment and their pockets.”

To read the full article please visit The Drum.

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Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods, Gekko finds

Retail Times Blog

A new report – Click and Regret- from marketing agency Gekko has today revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them.

The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko reveals that 27% of respondents (equating to 12.4m UK adults) order goods online they regret buying but fail to return. The average amount wasted every year is £51.90 per person equating to £641m overall. Nearly a third of UK adults 31% also confess to being lured into buying items they don’t want or need and 70% regularly regret buying things online so send them back.

Despite people seemingly unable to resist the temptation of spending money online, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43% said they also spend more money online than they originally intended.

Although internet shopping is meant to be time efficient, a whopping 65% said they spent more time shopping online than they expected because there’s too much choice 69%, they want to hunt for the best prices 54% and they feel compelled to shop around 34%.

However, respondents also claim to be concerned about the environmental impact of online shopping with 75% worried about the excessive use of packaging and single use plastics. Meanwhile 70% said they were concerned about the societal impact on the high street and local economy of increasing online shopping.

Daniel Todaro, MD, Gekko comments: “It’s clear from this research that online shopping can be a false economy.  Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient. This results in unwanted goods cluttering cupboards, gathering dust in wardrobes or heading for landfill at an alarming rate.  With our high street suffering and many people still enjoying its benefits such as try before you buy, excellent customer service and immediate purchasing experience, people should be more mindful before they click and get out and support their local businesses, help the environment and their pockets.”

To read the full article please visit Retail Times.

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Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

Lovely Mobile Blog

A new report – Click and Regret – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them.

The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko reveals that 27% of respondents (equating to 12.4m UK adults) order goods online they regret buying but fail to return.

The average amount wasted every year is £51.90 per person equating to £641m overall. Nearly a third of UK adults 31% also confess to being lured into buying items they don’t want or need and 70% regularly regret buying things online so send them back.

Despite people seemingly unable to resist the temptation of spending money online, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43% said they also spend more money online than they originally intended.

Although internet shopping is meant to be time efficient, a whopping 65% said they spent more time shopping online than they expected because there’s too much choice 69%, they want to hunt for the best prices 54% and they feel compelled to shop around 34%.

However, respondents also claim to be concerned about the environmental impact of online shopping with 75% worried about the excessive use of packaging and single use plastics. Meanwhile 70% said they were concerned about the societal impact on the high street and local economy of increasing online shopping.

Daniel Todaro, MD, Gekko comments: “It’s clear from this research that online shopping can be a false economy.  Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient. This results in unwanted goods cluttering cupboards, gathering dust in wardrobes or heading for landfill at an alarming rate.  With our high street suffering and many people still enjoying its benefits such as try before you buy, excellent customer service and immediate purchasing experience, people should be more mindful before they click and get out and support their local businesses, help the environment and their pockets.”

To read the full article please visit Lovely Mobile News.

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5G and its societal impact in the home. Are you ready?

The Drum Blog

Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s White Paper, Connected Home 2.0, 10.8bn will be spent on smart home devices in the UK in 2019. But despite this, a recent survey we carried out into the connected home highlighted consumer frustration with smart home technology.

Consumers cited all sorts of problems – from not being able to get their smart home technology to connect to each device and talk to each other; not having an idea of how to work it all works; being worried about security; and seeing little perceived benefit or value in the technology. Whilst this may sound negative, this presents a huge opportunity for 5G to boost further appliance adoption and showcase the future possibilities in the home.

There’s been a lot of hype around 5G, but I believe 5G is a transformative technology for the home, as it’s spearheading a multi-dimensional world connecting appliances, brands and people in real time with its fast bandwidth and reduced latency. Take a look around your home. There’s already numerous appliances that rely on a strong wireless connection to work – iPads, virtual assistants, laptops – and without it everything comes to a halt. 5G will provide an alternative to fixed wireless internet making things connect quickly, nicely and simply. From rural areas where broadband speeds are poor to urban areas where speeds can suffer from congestion; 5G will enhance the possibilities for a smarter home.

This will pave the way for 5G-enabled fully integrated living spaces that adjust to the needs of each member of the family, changing the way people entertain, consume media, use their utilities, communicate and cook. Virtual assistants like Alexa and Google Home are only the start and we’ve seen a fraction of what personal assistants are capable of. Google announced at CES earlier this year that it wants to make its Assistant the focal point of a consumer’s life; in the home, in the car and on mobile devices. 5G will be that enabler.

Layer on top of this the possibilities of 5G-enabled in-home augmented and virtual reality for cooking. Imagine Delia standing next to you showing you how to cook one of her recipes at the touch of a button. Sit down with your friends and family to watch a tennis match and imagine real time sports data appearing over tennis players as they hit the ball. 5G will make smart homes even smarter by unshackling developers from the speed restrictions and other issues that exist with today’s solutions where devices rely on wi-fi networks or Bluetooth connections.

5G can provide a more consistent approach, making things easier to setup and thus encouraging product development and subsequent consumer adoption. It is about future-proofing the nation and one of the most interesting effects will be the societal impact 5G will have on our aging population. 5G networks will help users age in place and blur the lines between hospital and home, better managing the healthcare of patients who require the most resources from our currently overloaded NHS.

We’ve already seen how sensor operated smart home tech can alert families to movement, so they know their elder relatives are up and about in the house and not lying there injured or worse, dead. And remote surgeries, where doctors see patients by video call, often suffer with buffering as an issue, particularly in remote locations which makes the service more difficult for vulnerable people to use. 5G will take this to a whole new level; real-time remote monitoring of medication usage; food intake levels and exercise; connecting the elderly to seamlessly operated telehealth services and tracking indicators from sleep to blood pressure and insulin levels.

5G can help power personalised, preventative and smarter care capabilities and elevate connected medicine to an unprecedented level helping elderly people live fulfilling and productive lives on their terms. This is exciting times for a growing societal issue here in the UK but let’s not underestimate the understanding we need of the health ecosystem and what it will take to implement the systems to connect to these technologies.

To read the full article please visit The Drum.

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