Tag Archives: gift

All I want for Christmas…

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Whoop, whoop it’s almost Christmas, and if you haven’t already considered what you’ll be ranging, here is some inspiration to convert shoppers into valuable customers.

Secretly, we love to buy for ourselves when shopping for presents. The truth is out there, it’s no secret, with everyone on average spending £84 on themselves when Christmas shopping – that’s an accessory like a pair of headphones or an SDA to kick-start that New Year’s resolution in healthy eating.

The most popular Christmas gifts are entertainment-based, with 63 per cent choosing these over clothes, food and drink, spending an average of £489.04 on approximately 14.8 gifts for 8.3 people – that third of a person only needs something small.

Appealing

Now, with an identified average spend per person of £61 (in addition to the previously mentioned £84), what do you range that meets that price point? Not much, I’m guessing, thus increasing the importance in making sure that those items that fall within this price point are clearly visible and appealing to shoppers in your store.

New technology is still available to buy, think Ring’s video doorbell, which also won the Editor’s Choice category at this year’s T3 Awards. At £159, its innovation and functionality can be justified by ease of installation and potential as a household gift. Speaking of innovation, think Jabra’s range of wireless headphones, leading the way in the ‘hearables’ category, merging high-quality audio increasing through the range with fitness tracking via your ears.

Equally, on the back of the phenomenally successful and much discussed The Great British Bake-Off, there’s an SDA at a range of prices that every fan of the show desires to grace their kitchen or make them a better baker. These include the Kenwood mini choppers, AEG blenders and the KitchenAid hand mixer or, if you’re really generous, the Artisan stand mixer and Magimix 5200XL food processor. With SDAs helping the 41 per cent of Brits cooking from scratch, the opportunity to develop your sales, across the SDA category, can be linked to a gift purchase.

With two-in-five shoppers stumped on what to buy their friends and family, they can be swayed as 68 per cent buy based on deals and 62 per cent on convenience. By highlighting the deal, its USP and suggested target audience, closing a sale among the 40 per cent who are undecided could be simpler than you thought.

Moving up the generosity scale, a premium audio device is the perfect gift for any audiophile or music-loving household. Consider an expert in the audio category, such as Naim – also a T3 winner. The Mu-so wireless speaker combines stylish design with unrivalled sound quality filling your home with your favourite tunes compatible with all the popular streaming services – very appropriate for the Christmas period.

With premium audio sales growing by 22 per cent year on year, it’s a great opportunity to increase your average basket value. Perhaps use a showroom style approach, allowing customers to see the speakers in a living room setting, perhaps even syncing their phones to the speaker to test the wireless connectivity. Creating some in-store theatre is key to selling these premium items.

Addressing those entertainment shoppers, the huge media coverage enjoyed by the exciting Virtual Reality category – expected to exceed $2 billion globally this year – means it could be the time to start stocking a VR or AR proposition within your line up. The eagerly anticipated PlayStation VR is an accessory for the vastly popular PS4, of which there are over 1.5 million in homes across the UK. This is due to launch on October 13 and expected to RRP at £349.

Exciting

Now, this may be more than the average spend, but it’s an exciting, innovative product with a forecasted 50 games available by the end of the year, with highlights such as Batman Arkham VR and EVE: Valkyrie. It’s going to be huge and a welcome gift for any PS4 user or their family. If this is beyond your ranging, think Google Cardboard. With an RRP of £15 and thousands of available apps, it’s the ideal stocking filler for anyone of any age with any brand of smartphone. With Sky and Freeview experimenting with VR as well, entertainment platforms are taking the technology mainstream.

Take some comfort in knowing that only 14 per cent of shoppers surveyed return an electronic gift. If sold correctly, return rates should be negligible within your store especially if you’ve trained your staff. Remember ranging is one thing, but if your team doesn’t know what you range, what your core Christmas items are, how to sell these correctly to the right customer by identifying what they want and matching USPs and how to close a sale, there’s no guarantee of success.

Perhaps consider incentivising your staff to attach your lower-priced items to higher-priced transactions, assisting an increase to your average basket value.

Santa Baby may be coming down the chimney with some great tech, if you get your ranging and training right.

 

Read more at: http://ertonline.co.uk/opinion/all-i-want-for-christmas/

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Top 7 tech gadgets to gift this Christmas

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From health gadgets to espresso machines, we present the festive hot list 2013

Brits now spend £9bn on new tech devices each year, carrying around £22bn worth of gear around with them. Preparations for the Christmas rush are under way and all but the most-forward thinking of consumers is beginning to think about what to buy. You’ll already be getting bombarded with glamorous retailer ads with annoying tunes. For those who will struggle to buy that gift for the busy business-driven loved one in your life, here are my top seven recommendations which will spread joy beyond any advert or celebrity endorsement.

1. Fitbit Flex
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This is the ideal gift for any healthy-minded individual. This bit of kit learns your daily activity, calories burned, your sleeping patterns and weight. It is lightweight and very comfortable and all you have to do is upload wirelessly and see progress on your mobile or online.

2. iPhone 5S
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Of course there has got to be an Apple product in this list! The beautifully designed iPhone 5S looks like the iPhone 5, but goes so much further under the hood. It has a new finger print identity sensor, 64-bit A7 chip, faster and better iSight camera and ultrafast LTE wireless.

3. Panasonic NC-ZA1 Bean-to-Cup Espresso Machine
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This compact and stylishly designed machine fits into any kitchen and will impress discerning coffee connoisseurs with its state of the art technology. A decent coffee to start the day is a must and the new Panasonic NC-ZA1 Bean-to-Cup delivers a personalised cup, just to your taste as it’s delivered through the easy touch screen function.

4. Eastpak Gybbs bag
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Perfect for storing all your gadgets in one stylish but hardy bag. It is roomy and is available in lots of on trend colours to suit smart or casual dress.

5. Toshiba Portégé Z930 Ultrabook

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Ultra light at 1.1kg and thin at 8.3 mm, it delivers with an Intel Core i5 processor, 128GB SSD, HD Graphics, non-reflective display. The steel grey metallic, magnesium chassis and matt black keyboard makes it a stylish gift. The perfect business tool and leisure too, portable and fast.

6.Samsung UE55F9000 LED 4K Ultra HD TV
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This is arguably the world’s most advanced Smart TV system and probably one of the year’s most exciting and eagerly awaited TVs. A 4k ultra HD 3D Smart TV with built in Freeview HD gives you viewing choices shaped around your viewing needs. It is clever enough to recognise your face and voice, it has gesture control and upscales your content to four times the resolution of Full HD. It is the first UHD TV that upscales HD 3D content to a UHD resolution.

7. Epson Expression Premium XP610
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The Expression XP-610 Small-In-One Wi-Fi is a premium printer, perfect for home users who are interested in printing photos and need a Wi-Fi printer that can print glossy photos and crisp, clear text documents. It has touchscreen control that will do your document printing as well as any scanning and copying you need too. What’s more is that there are two loading trays so that you don’t have to keep switching between photo and plain papers. It works from your iPhone too with Epson iPrint sending prints directly from your phone.

Gifts for all pockets that any tech aficionado will know all about and perhaps wish for.

Dan Todaro is the MD of field marketing agency Gekko

Read the full article at http://www.londonlovesbusiness.com/top-7-tech-gadgets-to-gift-this-christmas/6858.article

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