Field Marketing agency Gekko have added additional silverware to the trophy cabinet with a Silver prize at the 2012 DMA Awards.
The awards, hosted at London’s Old Billingsgate by Stephen Mangan, celebrated all that was good in the realms of Direct Marketing. The Silver Award came in the Best use of experiential category and recognised the highly effective Summer of Sport road-show campaign that Gekko designed and delivered on behalf of Freeview. It was remarked that the campaign, which supported Freeview’s ATL marketing throughout the summer of 2012 and the London Olympics, was “a genuinely intriguing experience enabling Freeview to engage consumers for a sustained period and communicate brand messages. The campaign raised both brand awareness and recognition: Freeview rose to 14th in the Brand Index”.
Wayne Hemingway, chair of the DMA Awards judging panel, said: “Once again the winners at this year’s DMA Awards show how strategic thinking and creativity can achieve real social change. It’s not just about selling products to consumers. Good – great – direct marketing makes a real difference to the lives of mothers, holidaymakers, parents, commuters, homebuyers, music lovers… and even scientists!”
For additional details about Gekko’s award winning entry please visit: http://www.dmaawards.org.uk/2012-silver-best-use-of-experiential