Freeview is looking to extend its latest campaign with a new experiential road show featuring two dancing tadpoles.
Created by Gekko, the activity features a large dome structure containing a digital floor projection featuring the tadpoles, recognisable from the ongoing TV campaign, with children able to ‘splash water’ and interact with the tadpoles.
James Chambers, retail marketing manager at Freeview, said: “With our latest experiential road show we wanted to demonstrate that entertainment is even better when it’s free. By creating something fun and a bit out of the ordinary, we hope to get people thinking about Freeview differently.”
The road show will be fully integrated with current ATL, digital, PR and social media activity.
A team of ambassadors will also be on hand to demonstrate all the benefits on offer from Freeview.
Read more at http://www.thedrum.com/news/2013/10/22/freeview-unveils-experiential-road-show-featuring-dancing-tadpoles#RO8hMRtOS53fuIdw.99