The shortlist for Marketing Week’s Engage Awards 2013 has been revealed and field marketing agency Gekko are once again in contention with their experiential work with Freeview.
Gekko are delighted to have been shortlisted for this prestigious award in the Experiential and Events category. Gekko’s entry focussed on the Control the Choir roadshow that visited leading shopping centres in the run up to Christmas 2013. Aimed at driving advocacy and sales of Freeview+ products, the experiential activity featured a stage modelled as a Freeview+ set-top box. A professional quartet sang live Christmas carols to get visitors in the Christmas spirit. To generate fun and engagement, Freeview put shoppers in control by giving them a giant remote control with which they could pause, rewind (sing backwards!) and record the choir and in doing so highlighting some the benefits of Freeview+.
The campaign generated some fantastic publicity with special appearances from Denise van Outen and Out of the Blue from Britain’s Got Talent at the launch event at Leadenhall.
All will be revealed at the Engage Awards ceremony on Tuesday 21st May being held at the Grosvenor House Hotel, London.