Omnichannel marketing means freeing up your data and schooling employees in the analytic tools necessary to sharing digital content with social networks.
Toshiba, a longstanding client of Gekko, share their views:
For Toshiba, training is all about engagement through interaction. We work with field marketing expert Gekko to ensure our retail field team are fully immersed in the brand through interactive training.
The level of data management with our training allows us to offer more information and knowledge because we are able to have a greater understanding of the hundreds of stores nationwide that carry Toshiba products and promotions.
Data collection, for example, enables us to monitor activity on a highly detailed level, which, in turn, positively affects the information we pass onto store staff. The training element evolves constantly.
We use our own Toshiba tablets to equip staff using information in real time to bring them up to speed on the latest developments and promotions. As more information becomes available, staff are able to learn how to respond to shopping trends and promotions immediately.
It’s essential that store staff are fully up to date with key features and the latest product developments. If staff can project Toshiba’s brand message seamlessly in their approach it will form an intuitive reputation among consumers to drive sales and loyalty.