Driving business within retail is our purpose. Field marketing is the discipline and using a variety of approaches, we are able to advise our clients on how to maximise their potential within retail.
Influencing consumers and store staff is the key to success. How are your products displayed? Are they in stock? Has the promotion been sold-in, communicated and executed? Can sales staff talk about your products and services with authority and close that sale?
Gekko is one of the top 10 field marketing agencies in the UK. Our success comes from providing solutions to these and many more challenges and delivering measurable results and a positive return on investment to brands.
We predict that 2012 will be a year like no other with regards to field marketing and in-store marketing in general. With a cocktail including the Diamond Jubilee, Euro 2012 and the Olympics, 2012 will be a year of unique opportunities and promotions. Whether you opt for merchandising, store staff training or in-store sales demonstrators, we say 2012 is the year to make the most of these opportunities and the positive buzz that will be sweeping across the UK. Get in touch with Gekko and see how Field Marketing can help your brand.
Results are how we are judged both by our clients and by ourselves. The last weekend in November is when the Peak sales period really gets going for retailers. Over that weekend, Gekko in-store sales demonstrators managed to demonstrate and sell over 2,800 high ticket price products direct to shoppers, with a cumulative value of over £1.25m. Achieving a conversion rate (engagement leading to sale) of 42%, Gekko once again proved the effectiveness of brands deploying trained Ambassadors.
Interestingly, especially taking into consideration the difficult trading conditions, Gekko managed to improve the sales performance of it’s field staff over the same period in 2010. Our Brand Ambassadors managed to average 8.1 sales per day, up from 5.7 in 2010, and the 42% conversion rate increased from 33% in 2010.